A logo for the national restaurant association with a red , white and blue circle.

Supporting 1 Million Restaurants Around The US

Backstory


The National Restaurant Association is the largest food service trade association in the world, supporting over 500,000 restaurant businesses.


Comprised of many departments, political affairs to their Educational Foundation work. CineSalon has worked with nearly all of them on a variety of unique challenges: Award videos, event coverage, advertising, animations and everything in between.


how we did it —


CineSalon helped the NRA understand where, when & how much budget should be applied to create the right video content for each of their large events through the year. This "intelligent" budgeting helped them stretch production dollars and maximized quality.

Our team traveled all over the country to capture the restaurant industries best stories. Small to large enterprises, unknowns to national celebrities, we’ve talked to them all and made them visually pop. Some videos were made entirely in secret, being revealed at large events.

When asked, we also collaborated with the NRA's internal video team, helping supplement equipment and needed skill sets when job scope outstretched their capabilities.


Results

We were able to elevate content for the association, growing engagement from members and better telling the robust stories of restaurateurs around the country, affecting policy and the industry as a whole for years to come.

Interested?

Marketing for an association?
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We'll be happy to share what worked for similar organizations and talk through your ideas.

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