Ad Agency VIVA Creative turned to Cine Salon with the request to create 18 video spots for the Washington Nationals baseball team in 2, 2 day periods.
VIVA desired to raise the production value of the video spots for this years baseball stadium promotions.
Moving to a more cinematic look and feel while still delivering for broadcast.
how we did it —
DCV recommended shooting on cinema cameras using cine zooms, allowing flexibility in post production and minimizing delays for lens changes during the production.
We advised using a simple dolly on track and camera crane to add smooth motion to each shot for a more engaging production.
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For more complex moves, we used a MoviPro gimbal with a wireless mimic system, allowing us to control the Movi remotely while it was 30 ft in the air. It's a pretty cool piece of technology!
We used wireless video monitors and focus control to keep up speed of production and cut down on cable rerouting.
Extras and wardrobe and makeup were casted, craft serviced and managed by a two person team.
Results
CineSalon delivered the spots under budget and in time for the season launch.
Seats were filled that year as the Nat's took home a world series win.
Coincidence? Maybe. We think not!
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