TheUnited States Coast Guardhas a much smaller recruitment budget than other service branches, meaning our full funnel content creation efforts needed to be targeted and nimble.
Our teams were tasked with helping toattract more qualified recruitsin strategic locations around the US while showcasing the uniquecareer options the US Coast Guard offers.
CineSalon aligned with creative agenciesLMD(Contract's Prime) & LMO producing various video campaigns since 2018.
how we did it —
The USCG has varying requests on diverse budget scales.
Working directly with their public affairs team and LMD, CineSalon was able to always provide a solution, integrating as the go-to, out of house option for video creative.
We managed travel, scheduling, video production crew, post-production, and media back-ups.
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We helped everyone understand where, when & how much budget should be applied to create the right video content for each request.
Working directly with the lead creative director, CineSalon team members were embedded into the Coast Guards missions and workflows to better understand the challenges and benefits.
This "intelligent" budgeting helped LMD & the USCG stretch production dollars while maximizing quality.
Our team traveled all over the country to capture the best stories on land, air, and sea.
Utilizing our network of local crew, we were able to always have cinematic resources available even in the most remote of place.
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Results
Our combined efforts helped the US Coast Guard gain relevancy in the digital conversation.
Showcasing their efforts, vision, and the life that can be lived by enlisting in service.
Awards🎖️
Through out the years our agency trifecta has won multiple awards for the creative used in the campaign; Notably aSabre Nominationfor best government campaign.
More importantly we won over potential recruits and their families, growing their affinity to the USCG and helping achieve mission.
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