Operation Covid Strike

Joint Base Elmendorf-Richardson, Alaska

This event takes 2 years of combined planning hours between multiple service branches, requiring extended permissions from military base leaders around the country.

It's the greatest display of US Air Forces assets and a strong recruiting tool, attracting 200,000+ guests every year for the past 15+ years.

how we did it —

During an expedited contracting process, CineSalon proposed a solution beyond live streaming.

We would create an entire campaign of videos, traditional and 360° Virtual Reality that showcased each role around the base, while also capturing the air show cinematically.

This would give viewers a never before seen look at what happens behind the scenes at the JBER installation.

The Air Force believed CineSalon (Then DCV) was the right team to do this in the most effective and creative way to attract viewers and the Anchorage community to this new "Virtual" Air Show.

The campaign became known as 

"JBER Salutes".

Operation COVID Strike

The keystone video of the campaign, the capture of the entire live air show transformed into a "movie like" mission.

This involved 37 camera positions in the air, in live fire, and from 2 locations miles away from each other spread out over 2 days.

The entire 3 hour show was reduced to 7.5 minutes of non-stop, flowing action, the first of it's kind.

Fly in an F-22 VR Experience 

One of many VR / 360 multimedia experiences we created, viewers are transported into the cockpit of an F-22 fighter jet, the world's most advanced aircraft. Put on your headset and no peeking for classified information.

There's Always More To Discover In Alaska

Filming from sea planes, glaciers, and rock faces, we captured a glimpse of what someone can expect being stationed in Alaska.

Behind The Scences

Our teams worked tirelessly integrating into the Air Force, Army, and National Guard's scheduled daily drills and missions.

Not being able to stage "actors" was a huge challenge to overcome, adapting to new information and script changes on the fly. Stories were evolving every 30 minutes. Flexibility was key.

The production required meticulous scheduling as 5 minutes was the difference between making a flight, getting a shot, or being part of that drill for the day.

Awards & Press

The base leadership loved the final products. They felt it achieved the mission and introduced US Air Force JBER in a new and exciting way.

The videos gained more than 2 million views in the first few days of launching, with countless re-shares extending past our analytic tracking ability.

Multiple media outlets and celebrities praised the productions for their quality and exciting look into a rarely seen area of the military.

The campaign was a success.

Interested?

Government agency trying to stand out? Shoot us a message.

We'll be happy to share what worked for similar organizations and talk through your ideas.