Marketing ROI Calculator
See potential returns from paid ads and influencer campaigns
Campaign Setup
Monthly Budget
$10,000
$1K
$100K
Channel Mix
50% Ads / 50% Influencer
All Influencer
All Paid Ads
Industry
Average Order Value
$
Campaign Goal
Current defaults for B2B Services:
CPC: $4.50 (WordStream 2024 avg), CTR: 2.5% (Google Search benchmark), Conv: 2.5% (HubSpot B2B avg), L2C: 10% (industry standard)
CPC: $4.50 (WordStream 2024 avg), CTR: 2.5% (Google Search benchmark), Conv: 2.5% (HubSpot B2B avg), L2C: 10% (industry standard)
Conservative
-15%
Weak creative, poor targeting
Revenue
$8,500
Conversions
17
CAC
$588
Clicks
1,420
Realistic
+45%
Industry average performance
Revenue
$14,500
Conversions
29
CAC
$345
Clicks
2,220
Optimistic
+125%
Strong creative, smart strategy
Revenue
$22,500
Conversions
45
CAC
$222
Clicks
3,333
⚠️
What You're Leaving on the Table
Without paid promotion, relying only on organic reach, you'd likely see ~5-10%
of potential audience exposure.
That's roughly $13,050
in missed revenue monthly
compared to a realistic paid campaign scenario.
Realistic Scenario Breakdown
Ad Spend
$5,000
50% of budget
Influencer Spend
$5,000
50% of budget
Ad Impressions
44,400
Influencer Views
416,667
Total Clicks
2,220
Cost Per Click
$4.50
💡
How We Calculate This
Paid Ads:
Clicks = Budget ÷ CPC, then Conversions = Clicks × Conv Rate × Lead-to-Customer Rate
Influencer: Using industry eCPM of $12/1000 views, 1.2% CTR on content, same conversion funnel
Scenarios: Conservative applies 0.6x multiplier, Optimistic applies 1.5x to conversion metrics
Influencer: Using industry eCPM of $12/1000 views, 1.2% CTR on content, same conversion funnel
Scenarios: Conservative applies 0.6x multiplier, Optimistic applies 1.5x to conversion metrics
Free calculator by CineSalon
· For planning purposes only
