Acer is one of the worlds largest hardware manufacturers with a diverse product line and target market.
They were looking for a multi prong approach to tackle web ads and in person activations offering their entry level, hybrid, and dedicated gaming computers.
how we did it —
We identified the core demographic and use case for each laptop, casting multiple actors in different cities across the US.
We knew our core product was tailored to casual gamers, but the entry level fit on the go college students and moms.
Working directly with Izea, experts in influencer marketing, we recruited gamers to host meet and greets at large e-sport venues and give native shout outs about the product.
The gaming enthusiast was a credible player, often logging over 20 hours a week. Creating off of DesignIt's campaign of Work & Play, we showed the Predator line as a gaming contender that can power through spreadsheets by day and demanding games at night.
The videos and activations were part of a unified effort across channels. This connected customer experience grew and engaged a loyal community while driving product sales throughout the year.
Results
Acer was able to effectively market their multiple product lines to both moms and gamers while stretching budget further than ever before.
Izea was able to leverage the quality of content to sign further influencer engagements with Acer.
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