JOOLA Global, an international table tennis brand founded in the 1950s, was looking to refresh its look and feel.
They wanted to go from 0 to 1, flipping how consumers felt about the brand. They wanted to create a new era for the Joola name.
how we did it —
JOOLA enlisted the help of CineSalon to re-energize their visuals creating a strong 2020 relaunch presence.
This required filming best in the world table tennis players in the US and Germany, creating pre-launch promos, brand hype videos, 3D product renders, and more.
We chose to create and mix in real and CG elements to best show the varying products, apparel, and blades.
We presented Joola as a trailblazer, mixing tech and athletics, moving perception from a family brand to market innovator.
We also created a series of product videos for their entry line to be used across PPC and e-commerce vendors.
Results
Joola utilized the assets to jumpstart their launch and double down as a market leader in the table tennis space.
They have since introduced a variety of new products and entered as a leader in pickleball as well.
Interested?
Marketing B2C Products? Send us a message.
We'll be happy to share what worked for similar organizations and talk through your ideas.
We make your complex ideas simple to everyone else.
