In 2013, Instagram ushered in a new era by allowing users to post videos on their platform. Back then, the videos were limited to 15 seconds and had to be recorded using your phone. This feature brought comparisons with Vine, its Twitter-owned counterpart.

Fast forward to the present, and Instagram has evolved into a video powerhouse, overshadowing Vine and captivating audiences like never before. 

As the platform progressed, Instagram made strategic changes to enhance the video-sharing experience. In a significant update announced in late March 2016, Instagram unveiled a game-changer - the ability for users to upload 60- second videos, empowering brands and individuals alike to convey more engaging narratives. 

And for iOS users, another delightful surprise - the option to create videos using multiple clips from their camera roll, igniting a burst of creative possibilities.

With these advancements, Instagram became a hotbed for marketers seeking authentic connections with their audience. Businesses discovered a medium to personify their brand stories, communicate their unique personalities, and unleash their artistic brilliance, captivating users in an engaging visual tapestry. 

However, while photos flourished on social media, videos initially had a slower adoption rate. Nevertheless, innovative brands that dared to experiment with Instagram's video platform have struck gold, wielding the art of storytelling with finesse. These trailblazers set an example for the rest, showcasing the immense potential that lies within Instagram's video domain. 

Let's dive into a treasure trove of 20 motivational Instagram video ideas from top brands. Immerse yourself in their creativity and ingenuity, and let these examples inspire your own captivating visual journey.

Why We Love These Videos

Our Top 20 Brands Making Inspiring Videos On Instagram



1. GoPro

When the name GoPro comes to mind, a vivid imagery of extreme sports and daring adventures shot through their iconic fish-eye lens undoubtedly materializes. Their Instagram account flawlessly embodies this spirit, capturing breathtaking moments that keep viewers engaged from the first frame.

Unlike many other videos on the platform, GoPro's creations are a rarity that leaves you eagerly watching until the very end. From the enticing still image that precedes play to the adrenaline-pumping content within, they never fail to deliver. 

At the heart of GoPro's appeal lies its brilliant use of the first-person point of view. This approach engenders an intensely intimate experience for viewers, a sense of being right there in the midst of action and living the moment vicariously.

Such an unparalleled connection with their audience is a cherished goal for any business seeking to foster genuine engagement with its followers. GoPro sets the bar high, becoming the beacon of excellence for brands aspiring to create a deeply immersive experience for their customers. 

What sets GoPro apart is its innate ability to speak the language of adventure. With each video, they tap into the core desires of thrill-seekers and explorers, reminding us of the allure that lies beyond the confines of the ordinary. Their content is a symphony of passion, inspiring countless individuals to embrace their adventurous spirits and embark on exhilarating escapades.

GoPro's Instagram account is a masterclass in storytelling through visuals. They have mastered the art of weaving narratives that resonate with their audience personally, evoking emotions beyond mere admiration. They don't merely showcase products; they portray an entire lifestyle, a philosophy of living life to the fullest and seizing every moment with unwavering enthusiasm.

As a result of their unique approach, GoPro's impact stretches far beyond being a mere camera manufacturer. They have transformed into a movement, a catalyst that empowers individuals worldwide to explore, create, and share their own extraordinary stories.



2. Livia Sala

In food and recipe-related Instagram videos, Livia Sala, a talented Milan-based food stylist, stands out with her refreshing and unique approach. 

One of her captivating videos showcased the mesmerizing process of crafting ravioli, accompanied by adorable "commentary" from the ingredients.

Daring to break away from the conventional style of fluid videos, Sala opted for a delightful twist—a "stop action video" crafted from a series of still shots. Through this creative technique, she weaves a visual narrative that exudes artistry and charm, leaving viewers with a sense of wonder and joy.

Sala's choice to utilize this method showcased her ingenuity and ability to explore uncharted territories of visual storytelling.

To create her captivating culinary tale, Livia Sala took a hands-on approach. She meticulously captured still photos, skillfully curating each frame to embody the essence of the ravioli-making process. By uploading these carefully crafted shots to iMovie on her computer or phone, she brought her vision to life, one frame at a time. The result was nothing short of mesmerizing—a beautiful video that left viewers enchanted and craving for more.

Sala's video is a testament to her artistic prowess and passion for delighting audiences. Her attention to detail and commitment to delivering a delightful experience shines through every second of the video. It's no wonder her work was recognized, earning her a spot as a Shorty Award finalist for Best Instagram Video in 2013. 

3. Ikea

Regarding snackable videos, Ikea has mastered the art of showcasing its products with a delightful dash of humor. An exemplary piece features their anti-slip mat, accompanied by a heartwarming scene of a dad playfully chasing his son, donning an adorable monster costume.

What sets this video apart is its ingenious approach. Rather than merely displaying the product's appearance, Ikea ingeniously highlights its benefits through a heartwarming story. 

The anti-slip mat, a humble hero, plays a supporting role in this playful father-son escapade. As the product gracefully blends into the narrative, viewers are left with a deep appreciation for its functionality and practicality. 

Humor, a potent ingredient, is generously sprinkled throughout the video, inviting smiles and laughter from its audience. The comedic element not only captures attention but also ingrains the brand's personality into viewers' hearts. 

In a world where Instagram users seek genuine connections, this infusion of personality becomes a magnet for engagement, turning viewers into loyal brand advocates.

With a clever understanding of their audience's preferences, Ikea proves that a brand's personality can be invaluable. By humanizing their content, they tap into the emotional core of their customers, forging a bond that goes beyond the transactional realm. 

The video's charm lies not only in its lighthearted humor but also in the subtle display of a loving father-son relationship—a reflection of the warmth and care that Ikea brings to every aspect of its offerings. 

4. Ben and Jerry's

Ben & Jerry's, the acclaimed ice cream lovers, have mastered engaging their audience through captivating Instagram videos. One such gem showcases a product announcement, presenting a fictional and amusing way the product was made—an easy process of combining cookie dough and Oreos in an empty pint and giving it a delightful shake.

This creative display of their product's inception captures attention and reflects the brand's quirky and fun-loving personality. 

What makes this video a standout success is its playful tone, perfectly tailored for the vibrant world of Instagram. With a clever blend of humor and creativity, Ben & Jerry's uses the short video format to its advantage, recognizing that users' attention spans are often limited when scrolling through their feeds.

What makes this video a standout success is its playful tone, perfectly tailored for the vibrant world of Instagram. With a clever blend of humor and creativity, Ben & Jerry's uses the short video format to its advantage, recognizing that users' attention spans are often limited when scrolling through their feeds.

By effortlessly demonstrating their whimsical approach to ice cream creation, Ben & Jerry's successfully infuse their brand with charm and character. This playful narrative sparks joy and strengthens the emotional bond between the brand and its followers.

As viewers savor the imaginative journey of the fictional product-making process, they can't help but connect with the brand's passion for crafting delectable treats.

The choice to utilize Instagram for this video proves to be a stroke of brilliance. The platform's dynamic nature offers an ideal stage for brands to showcase their personality and captivate audiences with memorable snippets.

However, this creative gem would be in the right place on Facebook too, with its lighthearted and succinct nature appealing to users across various social media platforms. 



5. Califia Farms 

Califia Farms, a brand renowned for its consistent creation of captivating Instagram content, continues to dazzle its audience with an awe-inspiring blend of photos and videos. Their feed is a testament to their commitment to engaging storytelling, featuring an array of fun, playful videos and eye-catching GIFs, leaving viewers eager for more. 

In one striking example, Califia Farms showcases its innovative prowess by announcing a new product through a mesmerizing "slow reveal" approach. The visual masterpiece video entices users to linger and explore the unfolding narrative. 

The carefully crafted animation leaves an indelible mark on the audience, inviting them to be part of the excitement surrounding the new product. 

Its uncanny ability to strike a harmonious balance between compelling visuals and intriguing storytelling sets Califia Farms apart. Their animated videos and GIFs inject a dose of excitement and playfulness into their feed, reflecting the brand's vibrant personality and creative flair. 

Its uncanny ability to strike a harmonious balance between compelling visuals and intriguing storytelling sets Califia Farms apart. Their animated videos and GIFs inject a dose of excitement and playfulness into their feed, reflecting the brand's vibrant personality and creative flair. 

As Califia Farms embraces the art of animated videos, they demonstrate that creating such captivating content can be manageable. They inspire fellow creators by proving that with the right tools, anyone can craft visually stunning animated photos and videos for their own Instagram accounts.

By sharing their knowledge and encouraging others to embark on their creative endeavors, Califia Farms has become more than a brand; they inspire the Instagram community.

6. WeWork

Instagram becomes a powerful canvas for companies to paint their brand's identity, and WeWork masterfully embraces this opportunity to showcase its vibrant company culture. Through delightful snapshots of their culture, WeWork positions itself as a friendly and approachable entity, building a genuine relationship with its followers and fostering a sense of community.

A whimsical video that offers a glimpse into WeWork's exuberant company party is a delightful testament to their artful approach. The video, a mosaic of short, joyous clips, transports viewers into a world of celebration and camaraderie. In these fleeting moments, we witness kids breakdancing, an employee embodying a playful snowman, and the resounding laughter of colleagues sharing meaningful connections.

Through this artful curation, WeWork brilliantly showcases the rich tapestry of personalities that compose their workforce, leaving no doubt about the authentic camaraderie permeating their organization. The video stands as a window into the heart and soul of WeWork, where dedication to fostering a supportive and engaging environment is unmistakably evident.

Beyond mere brand positioning, WeWork recognizes the invaluable impact of Instagram in recruitment efforts. By presenting their culture as a vivid, lively canvas, they create a magnet for like-minded individuals seeking a workplace that embraces passion, creativity, and unity.

7. Flixel Photos 

Flixel Photos has mastered the art of creating mesmerizing content that blurs the lines between images and videos. Behold the "cinematography," a delightful fusion of the two, designed to captivate and enchant. Cinemagraphs, a file format that weaves short, infinitely-looping animations into web visuals, offers a unique experience akin to witnessing a living, breathing moment frozen in time.

At first glance, Flixel's stunning cinematography appears to be still images, but they quickly come to life with subtle and graceful movements. This captivating effect instantly draws viewers into a realm where time seems to stand still, allowing them to savor every nuance of the scene before their eyes. The magic of cinematography lies in their ability to tell stories with the power of movement, creating an immersive and almost surreal experience for the audience. 

The allure of cinemagraphs extends far beyond their visual novelty. Flixel Photos recognizes the immense potential of this format for crafting memorable brand experiences. By using cinemagraphs, companies can effortlessly infuse their visuals with a dynamic touch that lingers in the minds of their audience long after the scroll.

As the cinematography loop infinitely, they become captivating visual loops, amplifying brand presence and reinforcing key messages.

Flixel Photos understands that creating cinemagraphs is an accessible endeavor for any aspiring visual storyteller. They generously share seven invaluable tips on crafting remarkable cinematography to empower fellow creators.

These tips provide essential guidance for anyone eager to embark on a creative journey, unlocking the secrets to weaving captivating narratives within this unique format. 

8. Wistia

Wistia stands out as a master of crafting captivating content tailored to the dynamic world of Instagram. Acknowledging the platform's unique nature, they employ ingenious techniques to capture viewers' attention, even without sound instantly.

With a keen eye for detail, Wistia artfully incorporates cool angles and intriguing text overlays, inviting viewers into their visual storytelling journey from the very first frame. The absence of sound in their videos is no hindrance; instead, it serves as an opportunity to deliver a mesmerizing visual experience that transcends the auditory realm.

In a brilliant display of strategy, Wistia employs the power of captions to direct viewers to their bio link, where the full instructional video awaits. This clever maneuver ensures a seamless and enjoyable user experience, as viewers can easily access the extended version of the how-to video without interruption. 

An essential element of Wistia's approach lies in their attention to tracking the bio link, making it effortlessly traceable. This strategic move enables them to gain valuable insights into their audience's engagement and optimize their content strategy accordingly. 

By making every second count and engaging viewers without sound, they create a captivating experience that lingers in the minds of their audience.

9. Allstate Dynamic Content  

Allstate, an insurance company that has always dared to stand out, goes above and beyond to deliver engaging content that breaks free from the stereotype of boring insurance materials. Their entertaining commercials and social media presence set them apart from the crowd, leaving a lasting impression on their audience.

A key aspect of Allstate's content strategy lies in its ability to tailor content specifically for each platform. Rather than recycling the same videos across all social outlets, they craft unique and tailored content for each channel.

For instance, they surprised viewers with a YouTube video that seamlessly transformed from a typical commercial into an interactive "choose your own adventure" game, delighting audiences with a new level of engagement.

On Instagram, Allstate embraces video memes, a refreshing and underutilized meme format in the brand realm. This strategic move taps into Instagram users' love for funny and shareable memes, prompting them to tag friends in the comments, thereby organically expanding the post's reach. 

Allstate's ingenious use of video memes showcases its ability to connect with its audience personally, creating a sense of camaraderie that transcends the traditional boundaries of insurance marketing.

By mastering the art of entertaining and dynamic content, Allstate has become a trailblazer in social media marketing. They have harnessed the power of creativity to shatter preconceptions and engage their audience authentically.

Their content strategy is a testament to their unwavering commitment to fostering genuine connections and a community of loyal followers.

10. Reebok

Reebok stands as a shining example of its power on platforms like Instagram. Their masterful video, a part of a larger impactful campaign shared across multiple channels, encapsulates a profound message that resonates deeply with viewers: "You have 25,915 days: What will you do with them?" 

Exuding the work of skilled professionals, the video is a visual masterpiece that captures attention with its beauty and authenticity. Reebok's dedication to producing captivating content is evident in every frame, showcasing its commitment to empowering its audience with meaningful messages that transcend traditional marketing. 

The campaign's power lies not only in its visual brilliance but also in its shareability. Reebok understands the importance of creating content that strikes an emotional chord and compels viewers to share it with others. 

The message, so deeply rooted in the human experience, becomes a catalyst for conversation as individuals contemplate the significance of their days and how they choose to embrace them. 

In a world where authentic connections are prized, Reebok's campaign exemplifies the art of forging a genuine bond with its audience. By inviting viewers to introspect and reflect on their purpose, Reebok positions themselves as more than just a sportswear brand; they become a guiding force, urging individuals to seize the moments that shape their lives.

While only some brands may have the resources to create videos at this level of expertise, the underlying principle remains valuable. Reebok's message stands as a reminder that inspiring and shareable content is attainable for any brand willing to tap into the aspirations and desires of its audience. 

11. Burger King

Burger King, renowned for their iconic mascot famously known for being silent, artfully employs silence as a powerful storytelling tool in their Instagram videos. In a clever and heartwarming move, they broke their mascot's silence on the 199th anniversary of National American Sign Language (ASL) Day. 

The completely silent yet profoundly impactful video marked a momentous occasion for Burger King as they embraced the spirit of ASL and the deaf community. By thoughtfully choosing silence, they pay tribute to the language and invite their audience into a realm of inclusivity and empathy. 

To extend the celebration and engagement, Burger King utilized YouTube to showcase a longer video, skillfully adapting it to fit Instagram's platform without losing its essence. Through this paring-down process, they exemplify their understanding of the significance of tailoring content for each platform, ensuring an immersive experience for their audience on Instagram. 

The heart of the video lies in its call to action. Burger King uses their platform to invite their deaf fans to suggest the official sign for their famous "Whopper" burger, initiating a conversation that transcends boundaries and embraces diversity. The #WhopperSign hashtag serves as a bridge that connects the brand with its loyal fans and empowers them to contribute to the Burger King narrative.

12. BuzzFeed Tasty

BuzzFeed Tasty, a culinary sensation on both Instagram and Facebook, has perfected the art of creating videos that seamlessly align with the essence of these platforms. Their videos are visually captivating, highly practical, shareable, and infused with a lighthearted charm that leaves viewers eager to recreate the delicious recipes themselves.

With a focus on simplicity, BuzzFeed Tasty has struck a chord with its audience, creating content that inspires and empowers viewers to try the recipes in their homes. The videos become more than just eye candy; they become culinary guides that viewers wish to save and revisit whenever the craving strikes. The careful selection of music adds an extra layer of allure, drawing viewers deeper into the enchanting culinary world. 

Andrew Gauthier, the creative director of BuzzFeed Motion Pictures, emphasizes the importance of making their videos accessible and achievable for home cooks. The recipes are designed to instill confidence, and every step is thoughtfully showcased to guide viewers through the process easily.

This approach fosters a sense of connection and trust between the brand and its audience, elevating BuzzFeed Tasty to more than just a source of recipes but a reliable culinary companion.

Their extensive collection of "Tasty" videos, numbering over 500 since last July, bears witness to their staggering popularity, amassing an astounding 14 billion views primarily on Facebook.

While Facebook remains their stronghold, Instagram's extension of video length to 60 seconds has opened new avenues for BuzzFeed Tasty to showcase their full recipe videos while complementing them with informative captions that guide aspiring chefs through every detail.

13. Oreo

Oreo, renowned for its ingenious social media content, continues to impress with its delightful Instagram videos. Embodying the brand's playful spirit, these videos captivate audiences through fun and creative visuals, earning them a special place on the platform.

In a prime example of their mastery, Oreo showcases a video that charms viewers with its simplicity and clever execution. Using pen on paper creates a satisfying sound that adds an extra layer of enjoyment to the visual experience. 

However, Oreo understands the importance of crafting content that transcends sound, ensuring that the video retains its magic even if viewed with the sound off.

Their strategic approach is driven by an understanding of Instagram's unique user behavior. As most users scroll through their feeds with devices set to silent or vibrate, Oreo ensures their videos remain captivating even without sound.

By making their content visually captivating from the first seconds, they create an immersive experience that engages viewers regardless of their device's volume settings.

Oreo's mastery of Instagram's video platform lies in its ability to deliver eye-catching and versatile content. Whether viewers watch with sound or in silence, the magic of Oreo's Instagram videos remains undiminished.

14. Campbrand Goods

Campbrand Goods, a Canadian outdoor adventure apparel company, sets the bar high with its consistently exceptional content on Instagram. Going beyond the conventional approach of showcasing products, they use the platform to craft an immersive lifestyle experience centred around their brand. 

Their Instagram feed serves as a visual tapestry, artfully weaving together high-quality photos that showcase their products and the adventures and experiences they inspire. Leslie McNeilly, the driving force behind Campbrand Goods, emphasizes the essence of sharing good times rather than just highlighting the merchandise.

This approach resonates with their audience and gives their brand a genuine and approachable personality.

A key component of Campbrand Goods' Instagram strategy is its carefully crafted mix of scenery shots and product visuals. By celebrating nature's beauty and exploration, they foster a sense of wanderlust and authenticity among their followers.

Additionally, incorporating their hashtag, #keepitwild, creates a community of like-minded adventure enthusiasts who share their experiences under this unified banner.

In the spirit of fostering genuine connections with their audience, Campbrand Goods rewards engagement with their brand by offering a T-shirt weekly to an Instagram user who exemplifies the essence of "keeping it wild." This gesture not only incentivizes interaction but also reinforces the sense of camaraderie that defines the Campbrand Goods community.

While their focus has primarily been on photography, their foray into videos exemplifies their commitment to maintaining a consistent visual theme. With the same vintage, faded look that permeates their photos and perfectly matching music, their videos seamlessly align with their overall brand identity. 

15. CBRE

CBRE, a prominent commercial real estate and investment services firm, defies expectations with their visually captivating content on Instagram. They demonstrate that even industries considered "boring" can cultivate creative and engaging ideas that resonate with their audience on a human level.

One of CBRE's standout approaches lies in its skillful use of breathtaking time-lapse videos. By showcasing the more visually pleasing facets of the industry, they captivate their followers and shatter preconceived notions about commercial real estate. This visual storytelling empowers CBRE to connect emotionally with its audience, a key aspect of the successful Instagram engagement.

CBRE's strategy revolves around creating content that feels human in a platform dominated by relatability and approachability. Instead of bombarding their audience with cut-and-dry product updates, they invest in producing videos that evoke emotion and inspire appreciation. This approach ensures that their content becomes a meaningful part of their followers' Instagram experience rather than just another scroll-worthy post.

CBRE's commitment to showcasing the beauty of its industry resonates with anyone who appreciates captivating visuals. The stunning video exemplifies their dedication to curating content that transcends their field and becoming universally appealing.

By embracing creativity and visual storytelling, they elevate their brand identity on Instagram to something more than just a commercial real estate firm.

16. Dunkin' Donuts

Dunkin' Donuts, the beloved brand known for its delectable treats, proves that a successful video on Instagram can be simple. In a masterful display of creativity, they present a video that consists of just three still images cleverly compiled into a stop-action sequence.

This innovative approach highlights how a simple concept can lead to captivating content with immense shareability.

The brilliance of Dunkin' Donuts' video lies not only in its simplicity but also in its timeliness. Released during the celebration of Mother's Day, the video resonates with its audience on a sentimental level.

It strikes a chord by presenting a humorous and unexpected twist—donuts being given in place of flowers. The delightful surprise and clever execution make it a video that viewers eagerly share with their friends and family.

By leveraging the "stop action video" technique, Dunkin' Donuts demonstrates how they can transform still photos into a dynamic and engaging visual experience. This technique allows them to create content that is both cost-effective and attention-grabbing.

With the ease of iMovie on computers and phones, Dunkin' Donuts showcases how even smaller businesses can explore creative video opportunities on social media. 

In an era where attention spans are fleeting, Dunkin' Donuts understands the importance of delivering content that immediately captures the viewer's interest. Their video is a prime example of how brevity, humor, and relevance can combine to create a delightful experience for their audience. 



17. NBC SNL

Saturday Night Live, the iconic American TV show, has mastered producing great video content that resonates with audiences. Their Instagram videos, in particular, exemplify their exceptional approach to social media promotion.

SNL's Instagram strategy revolves around extending the impact of each show far beyond its broadcast date. By repurposing TV content for the online generation, they captivate viewers with micro-videos that keep the buzz alive long after the show has aired. 

Their ability to transform sketches into bite-sized clips and share them across various social media platforms showcases their savvy understanding of modern digital trends.

One such example is the 2nd April show, featuring Game of Thrones actor Peter Dinklage and singer Gwen Stefani. The show featured an offbeat and amusing sketch called 'Space Shorts/Pants.' SNL strategically uploaded this sketch to Facebook, YouTube, and Instagram, generating over 70K views on the latter platform alone. 

Their seamless integration of micro-videos across social media channels ensures that the audience remains engaged for days, and even weeks, after the original broadcast.

By harnessing micro-video power, SNL creates a dynamic and immersive experience for its audience. This approach transforms traditional TV content into shareable and snackable clips that resonate with the online generation. 

As they adeptly leverage their social media presence, they demonstrate how a successful formula can elevate their brand and maintain a continuous dialogue with their audience.

18. Lyft

Lyft, the popular peer-to-peer ridesharing service, knows how to make every ride memorable and exciting. Recently, they captivated Sundance Film Festival-goers with their innovative #lyftcreatives video series. In this engaging campaign, Lyft drivers showcased themed rides that ranged from the magical world of Harry Potter to the fun and lively realm of karaoke.

The brilliance of Lyft's approach lies in its ability to transform everyday rides into unique and unforgettable experiences. Incorporating creative themes elevates transportation into an adventure filled with surprises and delights. 

Sundance Film Festival-goers were treated to rides that transported them to the wizarding world or turned their journey into a karaoke party on wheels.

The #lyftcreatives video series showcases Lyft's commitment to providing exceptional service and demonstrates its dedication to tapping into the passions and interests of its riders. By offering themed rides, Lyft creates an emotional connection with its passengers, making every journey an experience worth cherishing. 

Lyft's ingenuity in presenting themed rides aligns perfectly with the spirit of the Sundance Film Festival, where creativity and innovation are celebrated. Through this campaign, they promote their ridesharing services and position themselves as an integral part of the festival experience.

19. Feuerzangenbowle Launch by Jenis Ice Cream 

Jeni's Ice Cream, the beloved ice creamery in Columbus, Ohio, leveraged the power of Instagram video to introduce their latest holiday treat, Feuerzangenbowle Sorbet. Instead of relying on conventional food porn imagery, Jeni's Ice Cream chose a more playful and memorable approach.

Their Instagram video showcased citizens of Columbus attempting to pronounce the tongue-twisting German name, "Feuerzangenbowle." By featuring real people struggling with pronunciation, Jeni's Ice Cream created a relatable and endearing experience for their audience.

The repetition of the name in a humorous context aided brand recognition and fostered a sense of community and engagement among their followers. 

This unique and lighthearted video reflects Jeni's Ice Cream's commitment to creativity and innovation in its marketing efforts. By steering away from traditional food photography, they showcased their brand personality and added a touch of comedy to the launch. In doing so, they captured their audience's attention and piqued their curiosity about the limited-edition holiday treat.

Jeni's Ice Cream's Feuerzangenbowle Sorbet launch exemplifies the power of storytelling in marketing. Rather than simply presenting a product, they crafted a narrative that connected with their customers personally. This approach enhances brand loyalty and encourages word-of-mouth sharing, as people are more likely to share amusing and relatable content with their friends and followers. 

20. Jet Blue Airline

Jet Blue, the airline known for its commitment to customer satisfaction, has mastered spreading positivity on social media, particularly on its Instagram feed. Despite the challenges airlines face with frustrated travellers on social platforms, Jet Blue stays true to its brand identity by keeping its content upbeat and inspiring. 

During the holiday season, Jet Blue showcased its creative prowess by sharing an animated short on Instagram. This heartwarming video served as a heartfelt gesture to wish their followers a safe and joyous journey home. Using animation, they added a touch of magic and whimsy to the holiday greeting, capturing the season's essence. 

Posting an animated short instead of a conventional image or video exemplifies Jet Blue's dedication to creating engaging and memorable content. The company understands that a positive and unique approach resonates better with its audience and fosters a stronger emotional connection. 

Jet Blue's holiday-themed animation conveyed a warm message to their followers and showcased their attention to detail and creativity in their social media efforts. By focusing on positive and uplifting content, they stand out among other airlines, demonstrating a genuine understanding of their customers' sentiments and needs.

Inspired by these? It's time to create yours. 



After exploring the world of captivating Instagram videos from top brands, we hope you feel inspired and ready to embark on your creative journey. From mouthwatering food delights to whimsical animations and heartwarming messages, these brands have shown us the power of storytelling and engaging content.

Now, it's your turn to shine! Whether you're a small business or an individual, don't shy away from experimenting with different styles and themes. Embrace the simplicity and variation that make a well-written piece stand out, just like these top brands have done.

So, grab your camera, gather your ideas, and let your imagination run wild. Share your unique story, showcase your brand's personality, and connect with your audience in ways you never thought possible. The possibilities are endless, and the journey promises to be exciting and rewarding.

Remember, authenticity, creativity, and playfulness are the key to success. Take a page from these top brands' playbooks, and let your Instagram videos impact your followers.