2D animation has been around for as long as we can remember.
More complex animation styles have since replaced it, but there is still something special about it as it continues to thrive.
Are you considering a 2D animation video for business growth? Look no further because this article will detail 5 reasons why this is a good idea that creates lasting effects on your brand.
#1: Compelling characters are easily portrayed
The beauty of 2D animation videos is how they can portray almost any character you can think of. You can use so many styles to introduce your character to the audience.
You can let them look like simple stick figures, or you can go for intricate, human-like drawings. There’s no need to give a character a complicated backstory.
All you have to do is create a character the audience can relate to. They have to be able to see your character onscreen and say, “Hey, that’s me!”
Your characters have to be relatable in a way that makes them human because human beings are your target demographic.
Let the audience know your brand or company is capable of solving their frustrations.
#2: People will watch it for the nostalgia
2D animation brings most adults back to simpler times when they were just sitting in front of the TV, watching morning cartoons.
It’s always a good idea to evoke emotion when creating a marketing video. People are more likely to pay attention to the entire video if you can make them form an emotional connection.
Nostalgia is a strong emotion that allows its viewers to jump back in time for a little while and reminisce about the childlike joy they used to feel while watching 2D-animated videos.
They will then connect this childlike joy to your brand because it was your video that evoked these feelings from them in the first place.
#3: There is great potential for humor
One characteristic of 2D animation is its potential for humor. It’s just so easy to let a 2D video portray humor, especially when its characters are griping about their frustrations.
Humor is not a bad marketing tactic. It is even recommended because these days, most people need to take a break and just enjoy.
Take advantage of the comedic possibilities you can create for your brand because sometimes, it’s just good to let go and laugh.
#4: 2D-animated videos are versatile
Just because these videos look like they’re meant for kids doesn’t mean they should only be used for childish cartoons.
2D videos have the power to create worlds that vary in complexity and visual sophistication. When it comes to 2D, the only hurdle you will face is your imagination.
Simplicity does not mean “less meaningful.” In simplicity, there is beauty to be found as audiences turn their attention to the message you are trying to tell instead of “noisy” visuals that clutter up the visual space.
An animation video for business allows viewers to associate your brand with a unique visual style that is easily recognized.
#5: They can tell any story
No viewer is going to pay attention to a marketing video that is full of cold facts. They want to be swept off their feet by an audio-visual journey.
We mentioned earlier that evoking emotions is an excellent way to capture viewers' attention. One way to form an emotional connection is through a story.
You don’t have to whip out the journal and created a story worthy of Tolkien—there’s no need to go that far. Keep your stories sweet and simple, and look for creative ways to tell them in a short amount of time.
Brilliant stories have stemmed from as little as a 15-second video. Challenge yourself and try to keep everything under two minutes.
Conclusion
When you’re considering a 2D animation video for business growth, remember that you are free to let your imagination run wild.
You don’t have to look for a real-life location to film the video in, nor do you have to find actors who fit your characters.
Everything you could ever want is at your fingertips through 2D animation.
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