Many businesses were affected negatively by the pandemic, but the world still has to go on and keep moving forward.
Businesses in the video production industry have to do the same too .
There may be a decrease in demand because of the lack of open projects, so most businesses fall on methods for creative video productions to attract more potential customers.
This article is going to list down 6 great methods so that you can get started:
#1: Make do with what you have—be RESOURCEFUL!
Creative video productions and expressing emotions through videos are still constants that customers love. Audiences look forward to seeing new and unique content that keeps them engaged no matter how troublesome the world is at present.
Since it is challenging to create new video content due to quarantine restrictions and safety precautions, it’s time to get resourceful and create videos using what you have at your disposal.
One way to do this is by reusing old footage from photoshoots and video shoots from before the pandemic. Since all this footage belongs to you, why not make something new out of it?
If you capture footage professionally, that kind of footage can stay in your hard drives for a long time, ready to be used once the right time comes. Experts can even reuse video footage multiple times indifferent contexts.
This allows you to save up on shooting costs and make each piece of footage worth it because you are exhausting all possible uses for it—and you only shot them all once.
#2: Use remote technology to add excitement
If you really need new content but still don’t have the funds to schedule a video shoot, then you may have to rely on remote technology to get the content you need.
Some messages are better told through a person's actions in front of the camera. There’s no need to go out when you’ve got the whole world right at your fingertips.
Many applications have been developed to allow people to use their phones to shoot new content. Although the video quality may not be as good, it’s still better than nothing.
However, you can twist this to your advantage by creating a rawer video that allows the audience to relate to whatever is happening onscreen. After all, the audience has no choice but to use their phones too.
Maybe seeing professionals use mobile phones to capture content will empower them into thinking anything is possible—that they can create their content too.
Use this technique as a last resort because sometimes, there’s only so much content from a phone you can use before it starts to get boring.
#3: Try animating videos instead of filming them from scratch
In case you want something a little more than reusing footage and using remote technology, you should give animation a shot. You can make just as effective of a story through animation.
Animation can be molded to whatever purpose you want it to serve. It’s highly flexible and very effective because it can be created by multiple teams and put together without even having to meet.
Remote or distanced workplaces are currently the norm because of the pandemic. By deciding to use animation, you do not let the restrictions negatively affect your work.
Just because many kids' shows use animation doesn’t mean they aren’t just as effective in internal communications, marketing, and PR. Animation has the power to shape minds and hearts, and it’s not limited to creating content for kids.
Wield animation to your advantage and bring out the inner child hiding inside all of us. Nostalgia is a powerful emotion that leads to a better understanding of the content you're creating.
Some messages are better expressed through animation because of its versatility.
#4: Add motion graphics to your screen
Capture your audience's attention by adding motion graphics and “jazzing up” your old footage or content. Motion graphics have the power to send a strong message.
Professionals and experts in motion graphics and design can engage audiences simply through the words they place onscreen. No animation or footage is needed.
When used right, motion graphics can be more potent than live footage.
#5: Get a partner who understands you
No one can ultimately work on anything alone. That’s why it’s so important to have a team working with you who has the same goals and vision that you do.
Ensure the people around you are professionals who can help you jump through obstacles. As we slowly start to adjust to our new surroundings, it may be time to start going out and creating new footage that you can use.
Old footage can only help us for so long. You’re going to need to create new footage so you can make more videos that inspire and empower.
And the best way to do that is with a team you trust. Build rapport with your team and keep morale high so that everyone is working to the best of their abilities.
#6: Keep creating, and keep innovating
There are a lot of ways to create new content without leaving the confines of your home. You can even try to take something old, something ordinary, and put a fresh twist to it that reinvents your brand.
Add a voiceover to an emotional video to transform it into something new. Voice acting is one of the acting methods that allows remote communication between you and the actor.
Keep creating content that you can use and never give up. Redefine the limits of your imagination because there are so many ideas up there left untapped.
Conclusion
Once you restart operations and start venturing outside to create new footage, remember to follow safety protocol to minimize risk. Maintain safety protocol around the set for the well-being of everyone involved in the production.
You can do this by making masks mandatory. Everyone must wear a mask, or else they can’t come on set.
Downsizing your crew members is also vital so that it’s easier to follow social distancing guidelines. Assign them equipment only they can handle and ensure it stays with them the whole time.
Minimize the number of people needed on your set and make timely shoots that are right on schedule so that no one is exposed outside any longer than they have to be.
And, of course, disinfect equipment and sets both before and after your shoot. This prevents the virus from spreading easily and keeps the entire set sanitary.
It may be tough to start working remotely, but it is a necessary evil for everyone’s safety. It’s time to bust out the creative juices and look for ways to engage audiences using footage that you already have.
Add something new from it, transform it so that it’s seen in an entirely different context, do with it what you want. This pandemic has forced us all apart, but people are brought closer together through creative video productions.
Great videos make the world seem like a better place, even if it’s just for a few minutes. Continue creating and continue exploring your creativity. We are only limited by our imagination.
Unleash yours.
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