You can always do video marketing, while not knowing how to do video marketing.

We've all seen poorly-produced videos, whether it was the editing, acting, or filming, or all three that delivered a bad product. 

Learning from these videos, consumers can garner the specific factors which influence the outcome of your content. You can know how to use video in your marketing efforts, but not know how to create really well. It's best to leave large productions to experienced and dedicated professionals. Any great production company will always welcome client feedback and participation to get the most from a new product or idea.

More businesses are starting to concentrate on internet marketing videos as they embrace the next generation of digital film. Videos are meant to interact with, entertain, and engage the viewer. Therefore, when using videos for company marketing, they must explain a product or service while also communicating the core values of the brand.

Picture the best online marketing video you’ve ever seen: whether it be an infomercial, ad, podcast, etc...How did it make you feel? Did it look authentic? Did the actors seem believable? Did it have a well-rehearsed script? How was the audio, text, title, etc? Videos are a powerful storytelling medium and an emotional combination of sound, motion, and visuals can help you drive deeper, more satisfying relationships between your brand and its viewers.

Videos adhere to versatile marketing strategies as they:

1. Work well in both long and short formats such as full-length films to 6-second clips
   
   
2. Can be presented as pre-roll advertising
   
   
3. Can be standalone statement pieces or ongoing serialized conversations that unfold over time
   
   
4. Can thrive in any platform such as on a website, blog, or third-party sites like YouTube, SlideShare, webinars, Vimeo
   
   
5. Are well-suited for both the desktop and mobile environments
   
   
6. Are shareable on social networks, including Facebook, Twitter, Instagram, and Snapchat

Engaging viewers with a captivating video can be an extremely persuasive marketing technique but to ensure that your video(s) achieves its intended purpose, leveraging the expertise of a reputable production company will give you a different visual perspective from the initial concept including scripting, scheduling, and casting the project to completion. Along with working with a team of experienced and talented staff, successful production companies deliver a finished product that is sure to engage your audience in today’s competitive climate. Provided it’s done professionally, video production can be the best thing to happen to your business and while, yes you can produce them on your own in an attempt to “save money”, many mistakes can be made in the process and result in a poorly-made video.

It’s certainly reasonable to cut costs whenever you can, however, using cheap video services will only give you cheap-looking results. For example, poor audio significantly detracts from a great video but when you work with a professional company that uses quality recording equipment such as lavalier or shotgun mic sound will not be a problem. It’s best to remember that the whole purpose of a marketing video is to get more customers, more sales, or more subscribers. Your video may be sweet and precise, but if it’s not thought-provoking and engaging to the viewer, they will not watch it to the end.

Whether you choose to work with a full-service production company or just a technical production company, the end results are what matters most. It can be challenging to go searching for production agencies as there are a plethora available, that all differ in style, product, and process. It can be difficult to foresee how working with someone you barely know will be so early in the decision-making process. Remember, quality is more important than quantity. Therefore, before signing with any agency, it’s prudent to first take a good look at their portfolio to listen to their client testimonials. Most importantly, if their vibe, creativity and overall work style reflect the core of your company, they are the one for you.

A great production company will be respectful of your deadlines and there are signs of dependability to look for before you get things rolling. Setting high standards and clear expectations before you begin is important. Any video production company worth your time should be able to coach you through the type of artwork, storyline, and length options available as well as a detailed timeline of how long it takes to complete a project.

In a market saturated with thousands of production companies, you tend to see the same styles and formats. Always use your judgment, even though you may not be a design “connoisseur” per se, you will know when a video looks good or completely off. 

Video production experts are people driven by a passion for art and it shouldn’t be difficult to spot those who are lacking in their drive. Ultimately, your video production partner should make you feel comfortable and instill confidence.