Tutorial on How to Shoot an Advertising Video 



Step 1. Planning 

Planning is essential to making an advertising video because it sets the stage for a good campaign. Planning helps ensure that the video fits the marketing goals, target audience, and general brand image. Here's a better look at how to make a good plan for a video ad. 



Figuring out who you want to reach 

The first step in making a good advertising video is to know who you want to reach. If you know who your message is for, you can make it fit their interests and desires. To determine the target crowd, consider things like age, gender, level of education, income, and location. You can also do a market study to find out what your audience likes, how they act, and what interests them. 

Figuring out what needs to be said 

Once you know who you want to reach, the next step is to figure out what you want to say. The message should be clear, short, and meaningful to the people you want to hear it. The message should also match the marketing goals and company image. Think about the benefits of your product or service and how it solves a problem for your target group. It will help you figure out the message. 



Getting clear on the call to action 

The call to action (CTA) is what you want the person watching the video to do next. The call to action (CTA) should be clear and easy to follow. To figure out the CTA, think about what you want the user to do, like buy something, go to a website, or sign up for a newsletter. The call to action (CTA) should also align with the marketing goals and business image. 



Step 2. Make a storyboard 

A storyboard is a picture of a video that shows the shots and how they go together. Each image is shown in its panel, explaining the scene and how the camera moved. Using a script is essential because it helps you plan the video so that the message comes across clearly and interestingly. Here's a look at how to make an outline and what it can do for you. 

How to Make a Storyboard 

Break the script or message into key scenes or shots to make a storyboard. Next, draw each stage or shot on paper or a computer tool to create a storyboard. Each panel should have a rough sketch or stock picture of the scene and a short shot description. Think about the camera views, lighting, and how the shots flow into each other. 



Benefits of using a storyboard

Storyboarding can help improve the process of making an advertising video in several ways. First of all, it helps make sure that the word is clear and easy to understand. A storyboard also enables you to find any problems or gaps in the video. It lets you make changes before you start shooting, which saves time and money. A storyboard also helps ensure everyone on the creative team has the same idea about the shots, angles, and changes. 



Step 3. Have a structure and follow it 

When making an advertising video, sticking to a structure that can get people's attention is essential. The most common way for ads to be put together is with a hook, a problem, a solution, counterarguments, and a call to action. 

The hook is the first sentence or picture in the video that grabs the viewer's attention and makes them want to keep watching. The theme should be exciting and unique. 

The problem: 

Once the viewer is interested, the video should show how the product or service solves a problem. The problem should be something that the viewers can relate to and understand. 



The answer: 

The product or service being sold is the answer. This part of the video should show what makes the product or service unique and how it helps solve the problem.



Combative rebuttals: 

Answering the watcher's concerns about the product or service is essential. It can include worries about the price, how well it works, or how reliable it is. Fighting back against these arguments can help the watcher trust and believe you. 



The call to action: 

The video should include a call to action that encourages viewers to do something. It should lead someone to visit a website,  purchase something, or contact the company. 



You should start by developing ideas for each part to use this structure well. Think about the people you want to reach and what problems your product or service could solve for them. Make a script that shows what makes the product or service unique. Ensure that the video answers any possible complaints. Then, make the video by following the writing and the plan. 

Examples of how this structure has been used before 

This structure has been used in successful ads like Apple's "Get a Mac" campaign. It showed how PC crashes are a problem and how using a Mac is the answer. The ads answered possible complaints by pointing out how reliable the Mac is. It tells people to go to the Apple website. 



To get people's attention, it's essential to follow a structure when making an advertising video. The most common system has a hook, a problem, a solution, arguments against the answer, and a call to action. Create ideas for each part, write a script, and then use the storyboard to video the video. Apple's "Get a Mac" campaign was one of many ads that used this formula and did well. 

Step 4. Get a proper lighting 

To make a high-quality advertising video, you need good lighting. Not only does it make the video look better, but it also sets the mood and tone. The product or service will stand out and be more noticeable with the proper lighting. 

How to choose appropriate lighting for the location and subject 

When choosing lighting for the video, it's essential to consider where to shoot and what will be in the frame. When shooting indoors or outdoors, you need different lighting tools and methods. The lighting should be changed to fit the subject. A shiny object might need brighter lighting to show off its features. On the contrary, dark matter might need softer lighting to set a mood. 



When shooting outside, natural light is often the best choice. It is because it gives a soft, natural look that artificial lighting can't match. But natural light can change and be hard to predict, which can affect the quality of the picture. Shooting during the day or before sunset is essential when the light is warmer and more even. 

You can use artificial lighting to get a uniform look when shooting indoors. Different kinds of lighting tools exist, like softboxes, reflectors, and LED panels. These can get used to making other effects. Softboxes give off a soft, even light that is great for shooting people. Reflectors can be used to bounce light and create highlights. LED panels are a flexible choice that uses less energy and can be changed to fit the subject and location. 

To make a high-quality advertising video, you need good lighting. When picking lighting, it's essential to consider where it will be used and for what it will be used. When shooting outside, natural light gives a soft, natural look. Artificial lighting works well when shooting inside. 

Step 5. Ensure the sound is clear

In video production, the sound quality is just as important as the quality of the picture. It is especially true in advertising videos, where the message needs to be precise. Bad sound quality can be confusing and make it hard to understand what is being said, making the video less effective. 

How to check the acoustics of the video 

It's essential to check the place's acoustics to ensure good sound quality. It means looking for any noise in the background, echoes, or reverberations that might make the sound less clear. For instance, making a video in a room with many hard surfaces can cause echoes and bad music quality. It is best to use things that absorb sound, like rugs or curtains, to reduce the echo. 



The distance between the microphone and the subject is another essential consideration. Place the microphone close to the subject to ensure the sound is clear and there is no background noise. Using a good microphone that fits the location and theme is also important. 

Benefits of having a good sound 

Having clear sound in a marketing video is helpful in many ways. It makes the video better overall and ensures the point gets across clearly. It also gives the product or service sold a more polished and professional look, which can help build trust with the audience. Good sound quality can also make the viewer feel more immersed in the video, which makes it more exciting and memorable. 



Sound clarity is essential to making videos that shouldn't be ignored. The sound can be clear and free of background noise if the acoustics of the videoing site are checked, and a high-quality microphone is used. Clear sound has many benefits, such as improving the video's general quality, giving the video a more professional look, and keeping the audience interested. 

Step 6.  Edit the video 

Editing is essential to making a video, especially an advertisement video. Editing can take raw footage into a finished, professional-looking video that gets the message across and keeps the audience interested. It's a chance to improve the video and make it more interesting to watch. 



How to effectively edit a video 

To edit the video well, you need to clearly understand the message you want to send and who you want to reach. It will help determine the video's mood, pace, and style. It's also important to clearly understand what you wish the watcher to do after watching the video and how you want them to act. 

One good way to edit a video is to start with a rough cut, a simple version of the video with all the essential parts. It can then be improved through editing, which includes cutting out unnecessary footage, changing the pace, and adding things like music, sound effects, and text overlays. 

Adding music to a video can help set the mood and connect with the viewer emotionally. Sound effects can also improve what you see and make your surroundings more natural. Text overlays can draw attention to important parts, show off product features, or add a call to action. 

Importance of editing a video 

There are also transitions between shots, color correction, and special effects that can be added to the video to improve it. Transitions between photos can give the video a feeling of continuity and flow, and color correction can make the video look better. Special effects can make a video more exciting and dynamic, but they should be used sparingly to avoid distracting from the message. 



Editing is essential to making a video because it can improve its quality and make it more appealing to the audience. To edit a video well, you need to know the message and the audience you're trying to reach, start with a rough cut, and then add things like music, sound effects, and text inserts to improve it. By following these rules, advertisers can make videos that promote their goods or services in a way that is effective and interesting. 

Conclusion  

You must plan and pay close attention to the details to make a good advertising video. If you follow these six tips, your video will be more likely to help you sell your product or service. By planning the video, you can make a video that gets your message across to your target audience. Use a storyboard, follow a framework, use good lighting, check the sound, and edit the video.