How to Incorporate Original Video into Your Influencer Marketing Strategy

Why Influencer Marketing Matters 

Influencer marketing strategically leverages the popularity and credibility of individuals who have cultivated a substantial online presence within a specific niche. These influencers have garnered the trust of their dedicated followers, rendering their endorsements highly influential. Their product or service support can result in heightened brand visibility, enhanced credibility, and increased sales. 

Incorporating Original Video 

This section focuses on integrating original video content into influencer marketing strategies. It emphasizes the importance of influencers creating genuine, engaging, and unique video content. Several methods are provided to help achieve this goal. 

1. Collaborate with Video-Savvy Influencers 

Look for influencers who excel in video content creation. They understand the medium, know their audience, and can produce resonate videos. When influencers are passionate about video, it shows in the quality of their content. 

 2. Encourage Authentic Storytelling 

Authenticity is key in influencer marketing. Promote influencers to narrate their personal experiences with your product or service, allowing them to share their story and provide sincere recommendations authentically. Authenticity is pivotal in building trust, a fundamental component of successful influencer marketing. 

3. Showcase Behind-the-Scenes Moments 

The original video isn't just about polished advertisements. In addition, it involves providing your audience with a peek behind the scenes. Encourage your influencers to present behind-the-scenes insights, whether it requires product creation, a day in their life, or an unfiltered review of your product or service. 

4. Live Streaming and Real-Time Interaction 

Inspire influencers to host live sessions, facilitating direct engagement with their audience, promptly addressing inquiries, and offering immediate feedback on your product or service. 

5. User-Generated Content 

Empower your influencers to create content by involving their audience in challenges, contests, or creative collaborations. When followers actively participate, it creates a sense of community and engagement. 

6. Leverage Multiple Platforms 

In today's digital age, influencers are active on various social media platforms. Ensure your influencer marketing strategy includes video content across platforms like Instagram, YouTube, TikTok, and even emerging platforms where your target audience hangs out. 

Why Video is Important in Influencer Marketing 

Now that we've established the significance of "influencers be like the original video" in your influencer marketing strategy, let's delve deeper into why video holds such importance in this dynamic landscape. 

1. Enhanced Engagement and Brand Awareness 

Video content is inherently more engaging than static images or text-based posts. When influencers create captivating videos, they capture the viewer's attention for a longer duration. This extended engagement increases the chances of the message being absorbed and fosters a stronger emotional connection with the audience. 

2. Visual and Auditory Impact 

Videos engage multiple senses simultaneously. Viewers not only see the content but also hear it, which makes the message more memorable. This sensory combination is a potent tool for leaving a lasting impression. 

3. Storytelling Opportunities 

Video allows influencers to tell stories in a way that static content cannot match. The visual medium enables them to convey emotions, experiences, and narratives effectively. When influencers share their personal stories with your product or service, it resonates more deeply with their followers. 

Statistics Speak Volumes 

To reinforce the importance of video in influencer marketing, let's look at some compelling statistics: 

Social media giant Facebook highlights that live video receives more engagement than regular video content. 

These statistics underline the immense potential of video in influencer marketing. It's not merely a trend; it's a proven strategy that can drive results and elevate your brand's presence. 

Research-Backed Insights 

Recent research studies have further substantiated the value of video in influencer marketing: 

A study by Influencer Marketing Hub found that 87% of marketers plan to increase their influencer marketing budgets, with video content being a primary focus. 

Another study by Animoto reveals that 93% of brands have acquired a new customer through a video on social media. 

These findings emphasize that "influencers be like the original video" is more than a catchy phrase—it's a strategic move that aligns with consumer behavior and content consumption dynamics. 

Types of Influencer Video Content 

As you embark on your journey to incorporate "influencers be like original video" into your marketing strategy, you must understand the various types of video content influencers can create to promote your brand effectively. 

1. Original Sponsored Videos 

Original sponsored videos are at the heart of influencer marketing. In these videos, influencers create content around your product or service. They share their personal experiences, reviews, and endorsements, making the content authentic and relatable to their audience. Original sponsored videos are ideal for building trust and credibility with your target market. 

2. Explainer Videos 

Explainer videos serve the purpose of educating the audience about your product or service. Influencers can create step-by-step tutorials, product demonstrations, or informative videos highlighting the features and benefits of your offer. These videos help potential customers understand how your product can solve their problems. 

3. Brand Videos 

Brand videos showcase your brand's identity, values, and mission. Influencers can craft stories that align with your brand's message and resonate with their followers. These videos help build brand recognition and foster a sense of community among your audience. 

4. Crowdfunding Videos 

Influencers can play a pivotal role in its success if you're launching a crowdfunding campaign for a new product or project. They can create videos that explain the project's goals, benefits, and why people should contribute. Crowdfunding videos leverage influencers' reach to generate interest and funding. 

5. FAQ Videos 

FAQ (Frequently Asked Questions) videos are valuable for addressing common queries and concerns about your product or service. Influencers can compile questions from their audience or collaborate with your team to create informative videos that provide answers and build confidence in potential customers. 



Choosing the Right Type of Video Content 

1. Know Your Goals 

Start by defining your campaign objectives. Are you aiming to boost sales, increase brand awareness, educate your audience, or raise funds through crowdfunding? Understanding your goals will help you select the most appropriate video content type. 

2. Understand Your Audience 

Consider your target audience's preferences and needs. What type of content resonates with them? Are they more inclined to watch product reviews, educational content, or behind-the-scenes glimpses? Align your choice with your audience's preferences. 

3. Collaborate with Influencers 

Discuss your goals and audience with the influencers you plan to partner with. They have valuable insights into what works best for their followers. You can brainstorm and decide on the most effective video content approach. 

4. Diversify Your Strategy 

Make sure to expand to more than just one type of video content. Consider incorporating a mix of content styles depending on your campaign's objectives. This diversity can cater to different audience segments and provide a more comprehensive brand experience. 

How to Find Influencers for Video Content 

Now that you're familiar with the types of influencer video content, the next step is to discover the right influencers who can bring your "influencers be like original video" campaign to life. Let's explore how to find these influential partners and make informed choices. 

1. Utilize Influencer Marketing Platforms 

Several influencer marketing platforms can simplify the process of finding influencers. Here are a few notable ones: 

Influence 

This platform offers a comprehensive database of influencers across various niches. You can filter influencers based on location, follower count, engagement rate, and content type. It's a valuable resource for discovering influencers who specialize in video content. 

CreatorIQ 

CreatorIQ provides advanced influencer search and management tools. You can identify influencers that align with your brand values and campaign goals. It also offers performance tracking to measure the impact of your influencer collaborations. 

Mentionlytics 

Mentionlytics helps you track mentions of your brand or keywords across social media platforms. This can be a useful way to discover influencers already talking about your industry or products. They might be ideal candidates for collaboration. 

2. Leverage Social Media Platforms 

Please pay attention to social media platforms' power in finding influencers. Instagram and YouTube, in particular, serve as abundant repositories of video content creators. The following outlines an approach to harnessing this potential: 

Instagram 

Use pertinent hashtags and keywords to search for influencers within your specific industry. Thoroughly examine their profiles, assessing factors such as their engagement rates and the caliber of their video content. Prioritize influencers who maintain a consistent video posting schedule and boast a robust and dedicated following. 

YouTube 

Likewise, explore keywords associated with your sector or product on YouTube. Please pay close attention to metrics such as the number of subscribers, video views, and the overall production quality of their content. Additionally, leverage YouTube's recommendation algorithm to guide you to relevant influencers in your niche. 

3. Evaluate Influencer Metrics 

When choosing influencers for your video content campaign, focus on the metrics that matter: 

Follower Count 

Consider the influencer's engagement rate while a large following can be impressive. An influencer with a highly engaged audience may yield better results. 

Content Quality 

Evaluate the caliber of their video content. Seek out influencers with a proven track record of crafting visually engaging, meticulously edited videos that harmonize with your brand's established image and identity. 

Audience Demographics 

Ensure that the influencer's audience matches your target demographic. Their viewers should be interested in your product or service. 

Authenticity 

Consider the authenticity of the influencer. Are they enthusiastic about your brand, or does their endorsement feel forced? Authenticity is key to building trust with their audience. 

4. Collaborate Effectively 

Once you've identified potential influencers, reach them with a personalized pitch. Highlight how your product or service aligns with their content and audience. Be transparent about your expectations, deliverables, and compensation. 

Creating Authentic Video Content with Influencers 

Within the "influencers' content creation domain," the emphasis extends beyond mere video production to encompass authenticity, organic appeal, and engagement. Realism is the secret ingredient that elevates an ordinary video into a captivating narrative. This discussion delves into the pivotal role of authenticity and offers insights on collaborating with influencers to craft the most potent and genuine video content attainable. 

1. The Importance of Authenticity 

Authenticity is the heartbeat of influencer marketing, and here's why it holds such paramount importance: 

Builds Trust 

Authentic content is the bridge to building trust among the audience. When influencers wholeheartedly endorse your product or service, their followers are likelier to trust and consider your offering a valuable choice. 

Enhances Engagement 

Authenticity resonates on a personal level with viewers. It's the glue that binds the content with the audience's own experiences and beliefs. As a result, it drives higher engagement rates, with viewers feeling a deeper connection. 

Long-Term Impact 

Genuine content serves as a perpetual asset. It delivers immediate outcomes and cultivates a favorable brand perception within the audience's collective memory. This can lead to sustained support and loyalty from the influencer's dedicated following. 

2. Tips for Creating Authentic Video Content 

Now, let's roll up our sleeves and explore practical tips for creating authentic video content with influencers: 

Collaborate on the Creative Process 

Empower influencers by involving them in the creative process. Please encourage them to share their ideas, experiences, and unique insights. This collaborative approach ensures the content feels genuine to their audience, as it reflects their voice. 

Highlight Personal Experiences 

Authenticity shines through when influencers share their personal experiences with your product or service. It's not just about showcasing features but about telling stories that resonate personally with viewers. These anecdotes create a deeper connection and build trust. 

Avoid Overly Scripted Content 

While conveying key messaging points is essential, the magic of authenticity often lies in avoiding overly scripted content. Allow influencers to add their touch and personality to the video. Genuineness thrives in those unscripted, spontaneous moments. 

Embrace Imperfections 

Perfection is overrated in the world of authenticity. Some of video content's most relatable and engaging moments come from genuine, unscripted bloopers or candid interactions. Embrace these imperfections as part of the charm that makes the content authentic and relatable. 

Transparent Disclosures 

Authenticity and transparency go hand in hand. Ensure that influencers show their relationship with your brand. Transparency builds trust not only with their audience but also with regulatory authorities. It's an essential component of ethical influencer marketing. 

Listen to Feedback 

Authenticity is a two-way street. Be open to feedback from influencers and their audience. If adjustments or changes are needed, make them promptly. Demonstrating that you value input and are willing to adapt maintains the authenticity of the content and strengthens your influencer relationships. 

Conclusion 

Authentic video content fosters trust, engagement, and long-term brand impact. By partnering with influencers to produce original and captivating videos, you can forge profound connections with your audience, propelling your influencer marketing strategy to unprecedented achievement. Remember, authenticity isn't just a trend; it's the cornerstone of effective influencer marketing in the digital era. Embrace it, nurture it, and watch your brand thrive in the hearts and minds of your target audience.