Finally! You’ve decided on the video production company for your brand, and the pre-production process is finally over.

The responsibilities of the client (that’s you!)

• The script • The budget • The storyboard • Location(s) of the shoot • The on-set production timeline • Who the cast members are going to be • What kind of crew members you are going to need

The responsibilities of the video production company

For example, online commercials require a larger workforce because there is space to fill out. The production would need props, hired talent, and set designs.

Improvisation is not uncommon while on-set production is ongoing. Actors could be asked to say lines a different way or freely interpret the scene.

Conclusion

Professionals in the field love to say that on-set production is where the magic happens. They have a responsibility to bring their client’s vision to life.

Each brand has a unique story waiting to be told, and the weight of everything falls heavily on the video production companies.