Letting potential employees identify the values of your company allows them to understand what kind of environment to expect from your workplace. Use your recruitment video to make clear the conduct expected from your employees.

Feature your best employees who you find exemplify what you're looking for in a new hire. Applicants are looking to hear from current employees who are passionate about your company and eager to share their experience.

Create content that can be used to attract hires for a broad spectrum of positions. The goal of a recruitment video should be to create interest in the company as a whole, not for specific job openings.

Do not force anyone to be on-camera. Just because someone is a great employee, does not make them a good public speaker. Use individuals who are enthusiastic about appearing on camera and who embody the ideals of your company.

Direct the viewer where to apply or find more information during the video, instead of linking a site in the description. This way, they can be intaking information and looking at your website at the same time.

Showcase employees of all levels and positions in your video, allowing the viewer a well-informed feel for your company.

Do not falsely portray your company. As enticing as you may wish for your company to appear, do not sell it as something it is not. Instead, find what makes you excited about your company and showcase it.

When creating a recruitment video, be transparent and publicize your company in a creative yet engaging way.