With the level of information and resources found on the internet these days, teams can learn how to make decent marketing videos in a matter of months.

However, when it comes to expert video marketing that is highly effective, experienced product videographers will tell you that it is essential to reach customers: a Call-To-Action, also known as a CTA.

Why are CTAs important?

Sometimes you think a product video speaks for itself in inviting viewers to purchase your product. But usually, viewers need that subtle extra push to go from considering your product to deciding on it. If you observe some of the most successful product videos out there, you’ll see a CTA in some form or another. So here’s how to best use CTAs:

Use Rare, Specific, and Effective CTAs

Keep CTAs Focused and Relevant

Use CTAs for Audience Retention

As you must know by now, audience attention spans are very short, and a lot of other video content out there is competing with you for that attention. CTAs are very effective when put at the start of the video because it will be one of the first things that your audience will get an impression of.

Make CTAs Short and Sweet

Any video production company or team will tell you that compelling videos will get the point across in a creative yet precise manner. Keep these CTA tips in mind for more effective video marketing!