Most agencies don't have the proper equipment or staff to create video content for clients. They may be able to produce a video-come up with a script, an idea, a branded message-but they will be unable to properly execute their vision unless they partner with filmmaker s. Video production companies have their own equipment and specialists to help bring the idea to life.

A video production company needs as much information about the brand they are creating for as possible. Knowing the target market, the research behind the product, who is buying it, what they're even selling, it's all key to having a strategy for producing a great video. The same goes for ad agencies. Both need to know everything about the business they're working for, so only make the client explain themselves once.