Ever since the pandemic began, the world has shifted toward operating more and more in the online space. Work-from-home arrangements are the norm now, and so are online learning and classes.

Besides just the regular social media platforms, more and more people are using productivity apps and websites, like Google Classroom, Google Meet, Skype, Zoom, Moodle, and Edmodo. In months, our day-to-day life has become very different.

Because everyone is online more often than they used to be, video marketing strategies have to adapt. It’s much more likely now that a potential customer will learn about your brand through social media instead of a billboard. So shifting your advertising content to social media, where you will be many times more visible, is the best move for your brand right now. That is how your brand can stay relevant, keep your old and current customers, and attract many new ones.

However, uploading videos on social media doesn’t always mean an automatic hit. So how can you best ensure that your video content will bring in the impressions and engagement you want from your customers? We have four key ways that will help your videos be successful on social media.

Optimize

Because of how search engines and algorithms work, Search Engine Optimization, or SEO, is a must. Be mindful of your target keywords, metadata, and other searchable information. Doing so allows you to get more viewers and engagement.

Find an Edge

Because many other brands have turned towards social media marketing, you have to find away to stand out against everyone else. Some ways to do this are by using an attractive animation style. It will immediately capture the viewer’s eye and keep them watching.

Be Informative

Connect with your Audience

Keep in mind that social media isn’t just meant for going viral. People are on social media because they want to connect with other people. Make them connect to your brand too. Social media has been customized to introduce Lives, Stories, and even Fleets for sharing more casual yet personal content. Additionally, allow your audience to share their voice with you too.