The thought of going live can be a tad bit scary. What if something goes wrong? What if the camera decides to misbehave at the worst possible moment? These are natural concerns, but while you're weighing the risks, numerous brands are already out there, captivating their audiences in exciting and personal ways through Facebook Live. 

To ease your nerves and ignite your creative spark, we've compiled a carefully curated list of the best Facebook Live broadcasts we've encountered. Brace yourself for a captivating mix of live debates, intense training sessions, and everything in between. Each of these gems is bound to inspire you to take the leap and incorporate live streaming into your Facebook marketing strategy. 

So, prepare to embark on a thrilling journey of inspiration as we present our top 14 picks for the most captivating and engaging Facebook Live videos. 

From heart-pounding live events to heartwarming behind-the-scenes peeks, these broadcasts are a testament to the incredible possibilities that await you in the world of Facebook Live. Let's dive in and discover the magic together! 

Our Top 17 Picks of Facebook Live Videos 

1. Jada Pinkett’s Red Table Talk 

Jada Pinkett Smith, a prominent figure in the entertainment industry, made history as one of the first major celebrities to host a captivating talk show on Facebook Live. Enter "Red Table Talk," a groundbreaking series that has taken the platform by storm. 

At the heart of "Red Table Talk" lies its unique and intimate format, resembling a casual, conversational podcast rather than a traditional sit-down interview. Gathered around a symbolic red table, Jada Pinkett Smith plays the role of both host and interviewer, engaging in thought-provoking discussions with her esteemed guests. Yet, what sets this show apart is its fearlessness in tackling hard-hitting topics that many shy away from, including race, sexuality, and politics. 

The debut episode, aired on a meaningful Mother's Day in 2018, showcased an emotionally charged conversation between Jada Pinkett Smith, her daughter, and her mother. 

This soul-stirring exchange featured deep and introspective questions about life, motherhood, and personal regrets. As viewers, we were perched on the edge of our seats, drawn into the raw authenticity of their interactions and connecting with each person on a profoundly relatable level, particularly for parents and daughters. 

One fascinating aspect of "Red Table Talk" is that, despite its live broadcast on Facebook, the episodes are pre-recorded. However, this behind-the-scenes insight into the lives of celebrities offers a fresh perspective, allowing us to see them in a new light and fostering a deeper sense of connection with the individuals we admire. 

The show serves as an excellent example for brands and influencers seeking a creative and unconventional way to engage with their audience without committing to the pressure of live recordings. By embracing a pre-recorded yet compelling format, they can captivate their followers and build lasting connections in this ever-evolving digital landscape. 

2. Tough Mudder 

Tough Mudder, renowned for its military-style obstacles and remarkable sense of community, recently took its exhilarating Merrell Michigan Training Event to the digital realm through Facebook Live. Led by the infectiously enthusiastic Coach T. Mud, also known as Kyle Railton, this captivating live stream stood out for several compelling reasons. 

• Engaging the Community 

The event's Facebook Live broadcast exemplifies a brilliant approach to keeping their community engaged, even when physical attendance is impossible. By bringing the event directly to their audience's desktops or mobile devices, Tough Mudder allows enthusiasts to actively participate in the training virtually or gain insights into the thrilling challenges that await them. 

• Cross-Promoting Channels 

Coach T. Mud sets an excellent example by giving a shout-out to Tough Mudder's Snapchat handle at the broadcast's start. This cross-promotional tactic encourages remote viewers and those present at the event to follow along with the training on multiple platforms, effectively increasing overall engagement and expanding their digital reach. 

• Seamless Mid-Stream Integration 

Recognizing the potential for viewers to join the live stream midway, the person behind the camera thoughtfully reiterates their location at around the six-minute and eight-minute marks. This strategic move keeps latecomers in the loop and ensures a cohesive viewing experience for all, regardless of when they tune in. 

• Personal Connection 

One of the Facebook Live event highlights is around the 18-minute mark when Coach T. Mud forges an up-close and personal connection with some of the attendees. This human touch creates a genuine and relatable experience, strengthening the bond between Tough Mudder and its dedicated participants. 

3. Jason Carr 

In an intriguing two-part series of events, Jason Carr, the former news anchor for FOX 2 in Detroit, masterfully takes Facebook Live viewers on a thrilling ride to his new venture at WDIV-TV, Local 4 News, all while keeping them in suspense. 

The journey commences in the first video, where Carr explains that he's going live to fulfill his promise during his farewell broadcast at FOX 2 that same morning. 

This clever move exemplifies the power of utilizing Facebook Live to extend conversations beyond regular programming, such as webinars, interviews, or panel discussions, allowing creators to connect deeply with their audience during moments of heightened engagement. 

As the live stream unfolds, viewers join Carr on a captivating ride from the back of a Cadillac to what he cryptically calls "parts unknown." Throughout the first half of the broadcast, he shares the context surrounding his departure from the station while actively engaging with the audience through comments, expertly building anticipation for his ultimate destination. 

The element of suspense proves to be a strategic choice, effectively sparking curiosity among Carr's viewers. Research from the University of California supports this tactic, revealing that interest primes the brain for learning and enhances the audience's overall experience. As Carr's journey unfolds, the excitement and anticipation keep his viewers on the edge of their seats. 



Just as the first part of the stream reaches its climax, Carr arrives at his secret destination, his new station, where he tantalizingly announces that he'll resume the live broadcast once he has the chance to settle in. 

True to his word, Carr reignites the Facebook Live stream approximately an hour later, offering his audience an exclusive behind-the-scenes glimpse of his first appearance in his new role. The intimacy and authenticity shine through as Carr shares this special moment with his dedicated followers, fostering a strong sense of connection and camaraderie. 

4. Buzzfeed 

Regarding content creation, Buzzfeed reigns supreme as the king of variety. No story is too trivial, no event too absurd for them to cover. So naturally, their Facebook Live videos are just as out-of-the-box and entertaining as you'd expect. 

In one of their most memorable Facebook Live moments, they orchestrated a seemingly spontaneous and interactive live dance battle between their staff members. 

But this wasn't your typical dance-off - Buzzfeed went the extra mile by encouraging users to participate in the fun actively. Viewers eagerly voted for their favourite dance performances and even got the chance to suggest dance moves, turning the dance battle into an engaging and lively event that left everyone on their feet. 

But Buzzfeed didn't stop there. A month later, they took their Facebook Live absurdity to new heights. In a thrilling forty-five-minute video, two Buzzfeed colleagues donned safety gear and stretched rubber bands over a watermelon until it finally burst. You might be thinking, "What's so captivating about that?" Well, prepare to be amazed. 

Despite its seemingly mundane premise, the video proved to be an absolute sensation, drawing a staggering 807,000 viewers at the peak of its live run time. And the fun didn't end there; the video's view count has soared to an astonishing 11 MILLION views to date! How did Buzzfeed turn rubber bands and watermelon into a mesmerizing spectacle? 

The secret lies in their ability to build tension and suspense throughout the video. The excitement grew as each elastic band was meticulously added, leaving viewers on the edge of their seats, eagerly anticipating the explosion. It's a testament to Buzzfeed's knack for transforming seemingly ordinary moments into extraordinary experiences. 

Beyond the hilarity and absurdity, Buzzfeed's Facebook Live videos showcase their mastery in creating interactive content that resonates with their audience. Involving viewers directly in the action fosters a sense of community and camaraderie, strengthening the bond between Buzzfeed and its dedicated followers. 

5. Dunkin’ Donuts 

Imagine that you're craving a sweet treat, and you get an exclusive behind-the-scenes pass to Dunkin' Donuts' kitchen through their captivating Facebook Live video.

That's exactly what Dunkin' Donuts served up to their audience, and it was a mouthwatering success! 

As one of the pioneering brands to embrace Facebook Live, Dunkin' Donuts knew how to keep its viewers hooked. Melanie Cohn, their social media manager, shared an incredible insight - the average view time of their live video outperformed that of their pre-recorded content. 



6. iHeartRadio 

Regarding internet radio platforms, iHeartRadio stands out by utilizing Facebook Live uniquely and engagingly. They have harnessed the power of live video to create a collaborative space, fostering a direct connection between fans and their favorite artists. 

By encouraging viewers to send in questions for their radio guests, iHeartRadio has paved the way for meaningful and authentic interactions, taking fan engagement to a whole new level. 

Chris Williams, iHeartRadio's chief product officer, summed up their approach to Facebook Live perfectly, stating, "Our reason for existing is to connect fans with their favourite artists in meaningful and authentic ways and provide them unique and genuine access – which nothing lets us do better than Facebook Live." 



Through this innovative use of Facebook Live, iHeartRadio has supercharged its video marketing efforts. Allowing fans to become active participants in the experience creates a sense of inclusivity and excitement. This interactive element keeps viewers engaged throughout the live stream and instills a feeling of being a part of something special. 

The Q&A video featuring American actress and singer Keke Palmer exemplifies iHeartRadio's commitment to connecting fans with beloved artists. As questions pour in from the audience, the live stream transforms into a dynamic exchange of thoughts and insights. It's a win-win situation - fans can hear directly from their favourite stars, while artists can engage with their devoted fan base in real-time. 

 7. Birchbox 

Birchbox is a trailblazing company delights its subscribers with a monthly box filled with enticing makeup samples. Recently, they unleashed the magic of Facebook Live through a captivating tutorial video featuring a Benefit Cosmetics representative applying their new BADgal mascara on Birchbox's very own host. 

What's even more enticing? The mascara in the spotlight was none other than the star of that month's Birchbox sample box. 

With a keen eye for timeliness, the video celebrated National Lash Day, setting the stage for showcasing the product's prowess. The Benefit representative masterfully detailed the unique brush and how it brings out voluminous beauty in eyelashes. 

Step by step, the tutorial enchanted viewers by applying the mascara on one eye at a time, unveiling the remarkable difference in volume and allure. 

But Birchbox didn't just stop demonstrating its fabulous product; it cranked the engagement level to an all-time high. Viewers enthusiastically poured in with questions, and the host effortlessly incorporated trivia questions, playfully prompting viewers to participate and reveal their knowledge. 

In a stroke of genius, the most engaged participants were entered into an exciting giveaway, adding a delightful incentive to the interactive experience. 

What makes this Facebook Live tutorial truly exceptional is its simplicity and resourcefulness. Birchbox proved that an awe-inspiring live stream doesn't require fancy editing, celebrity endorsements, or a hefty production budget. Armed with just a camera, their marketing team crafted a compelling tutorial showcasing the mascara's wonders in action. 



The video's interactivity turned it into a dynamic and engaging experience, inviting viewers to be a part of the journey. The ability to ask questions and compete for enticing prizes transformed the tutorial into an immersive and unforgettable event. Birchbox demonstrated that fostering meaningful connections with its audience doesn't necessitate extravagant spending on high-budget productions. 

8. Anderson Cooper and CNN: Full Circle 

One intriguing approach that brands have adopted for Facebook Live is the concept of a series - broadcasting themed video episodes on a fixed schedule, often weekly. This strategy has proven to be highly effective, drawing inspiration from viewers' familiarity with traditional TV shows that air at specific times. 

CNN and Anderson Cooper have wholeheartedly embraced this concept, introducing their captivating series, "Anderson Cooper: Full Circle." In this mobile-friendly live stream, the renowned news anchor Anderson Cooper provides regular rundowns of top U.S. news, similar to his show "Anderson 360" on CNN. However, he ingeniously condenses the news into brief segments, keeping each episode around 10 minutes. 



The brilliance of "Full Circle" lies in its adaptability to social platforms, especially with its vertical format. As users swiftly scroll through their feeds while holding their phones vertically, the show seamlessly integrates into their browsing experience, capturing their attention effortlessly. 

But what sets "Full Circle" apart is Anderson Cooper's genuine connection with the audience. Unlike a typical newscast, Cooper actively encourages audience engagement by inviting them to pose questions for the guests on the show. He also generously responds to inquiries about his journalistic experiences, giving viewers an intimate glimpse into his world. 

Furthermore, Anderson Cooper takes his audience interaction further by allowing them to contribute to the show's content. He transforms the live stream into a collaborative effort by asking viewers about the trending topics they're eager to learn more about. 

The show culminates with Cooper providing a concise rundown of three chosen topics, creating a newscast tailored to the audience's interests. 

9. Tastemade 

Meet Tastemade, the food and travel video network that has taken Facebook Live by storm with its delectable weekly series, #FoodArtFridays. As the name suggests, they've mastered food art, and their viewers can't get enough! 

In one particularly captivating Facebook Live video, Tastemade showcased the mesmerizing talent of a latte artist. With live requests pouring in from the audience, this skilled artist crafted stunning objects in coffees, transforming them into works of art before our eyes. 

Surprisingly, the video clocked in at 51 minutes, defying the notion that longer videos are less successful. Tastemade proved that when artistry and beauty collide, viewers stay glued, eager to witness the creative process unfold. 

Oren Katzeff, Tastemade's Head of Programming, couldn't have summed it up better, drawing inspiration from Bob Ross: "There's an artistry and a beauty to watching beautiful things get made." The latte art video exudes an enchanting charm that hooks viewers and keeps them entranced throughout the stream. The sheer delight of witnessing the art come to life before their eyes creates an irresistible allure, turning the video into an unforgettable experience. 

The success of Tastemade's Facebook Live show was no surprise, as it ignited a frenzy of excitement among viewers. Garnering over 1.4 million views while LIVE and continuing to captivate even more after the broadcast, the latte art video demonstrated the power of merging creativity and video marketing. 

10. Benefit 

The cosmetics company seamlessly brings the traditional on-camera sales approach to life on Facebook Live. Drawing inspiration from shopping networks of the past, where enthusiastic representatives pitched products while viewers called in or went online to make purchases, Benefit embarks on an immersive journey of showcasing their beauty wonders in real time. 

From a vibrant sound stage, Benefit's Facebook Live videos become a stage for product demonstrations with meticulous attention to detail. Their charismatic hosts passionately introduce each product, delving into full, detailed descriptions that captivate viewers. 

With flawless tutorials in action, Benefit brings the magic of their cosmetics to life, giving their audience a front-row seat to experience their beauty transformations. 

A standout among their Facebook Live offerings is the engaging series "Tipsy Tricks." Every Thursday at 4 p.m. PST, the Benefits team grabs some wine and makeup, and the magic unfolds. This weekly beauty rendezvous attracts a massive audience, with view counts soaring into the thousands. 

But what sets Benefit apart is their unwavering commitment to audience interaction. They actively respond to viewers' comments and queries, creating an atmosphere of camaraderie and approachability. 



Through Facebook Live, Benefit expertly blends product showcases with a cheeky touch of wine, humanizing the brand and forging a genuine connection with viewers. This personal touch makes the brand more relatable and endears it to its audience on a deeper level. 

Creating a weekly series on Facebook Live has become the cornerstone of Benefit's fanbase-building strategy. Their devoted viewers eagerly anticipate each episode, knowing exactly when to tune in for their beauty fix. This consistency and predictability foster a sense of excitement and allow Benefit to create pre-show hype, elevating the overall engagement. 

Benefit's masterful adaptation of old-school marketing strategies to the digital realm is awe-inspiring. They've crafted a video marketing strategy that resonates with their audience by incorporating detailed product descriptions, tutorials, and testimonials. This approach proves that classic methods can shine on newer social platforms with slight tweaks. 

11. Callaway Golf 

When it comes to captivating live video content, Callaway Golf is a seasoned pro. In May 2015, they took the plunge into the world of live shows with an impressive series hosted by none other than their SVP of Marketing and Brand Management, Harry Arnett. 

Though this series didn't initially unfold via Facebook Live, it undoubtedly paved the way for their later venture into live broadcasting on the platform. 2018 they upped the ante with another enthralling series, "Golf Lives: Home Course." 

For Callaway, live video is more than just a marketing tactic; it's a connection to their roots and an opportunity to embrace their legacy. As Arnett explains, "We felt like if we could figure out a way to be unique in it, provide utility to it, and be a contributing citizen in the community of golfers, we could become sort of the people's brand," harkening back to the company's DNA since its inception two decades ago. 

While Callaway is known for its exceptional golf products, their live show is not just a product showcase; it's an immersive experience for golf fanatics. Entertaining interviews and valuable golf-related insights take center stage, establishing Callaway as a trusted authority in the industry. The focus on expertise builds a bridge of trust between viewers and the brand, leaving a lasting impression on anyone who tunes in. 

Intriguingly, Callaway has mastered entertaining and educating their audience without making it solely about their products. Their approach resonates with viewers, instilling a sense of trust and admiration for the brand. This deep connection with golf enthusiasts allows Callaway to occupy a special place in their hearts and minds. 

For those venturing into Facebook Live, Callaway's tactics offer valuable lessons. The key lies in creating an unforgettable experience for your audience, leaving a lasting impression that keeps you top-of-mind. Whether you're showcasing products, sharing expertise, or entertaining, the focus should be building meaningful connections with your viewers. 

12. Grazia UK 

In a groundbreaking collaboration, Grazia UK, the renowned women's magazine with global editions, ventured into uncharted territory with Facebook Live. Taking their audience on an exhilarating journey, the Grazia team embarked on a week-long behind-the-scenes adventure at Facebook's London headquarters, piecing together their first-ever "community issue." 

Throughout the week, Grazia utilized Facebook Live to document captivating moments, granting their audience exclusive access to pivotal events like their editorial meeting, an enthralling cover shoot, and the highly anticipated GraziaxFB Brexit Debate. 

Among all the footage, it was the GraziaxFB Brexit Debate that truly stole the show, captivating viewers for all the right reasons. Chaired by The Guardian's esteemed political editor, Anushka Asthana, the debate centred around the pivotal decision of the UK's stance on remaining in or exiting the European Union. Distinguished panellists shared their perspectives while also engaging with live and virtual audience questions, fostering an immersive and interactive discussion. 

The debate's success was partly attributed to the clever use of a designated hashtag, #GraziaxFB, enabling Facebook Live viewers to submit their ideas and questions in real-time. This astute organization of audience participation further amplified the impact of the discussion, exemplifying how a well-planned hashtag strategy can enhance live debates, discussions, and training. 

Grazia Editor, Natasha Pearlman, expressed her enthusiasm for the collaboration, hailing it as a "fantastic opportunity to bring Grazia to life for our readers." This pioneering initiative not only unveiled the power of their real-life community but also solidified Grazia's position as an inclusive brand, valuing the voices and opinions of its audience. 

In the words of Pearlman, Grazia's audience is more than just readers; they are an integral part of the brand's essence, shaping its content and direction. Through Facebook Live, Grazia opened the doors for their community to participate in real-time actively, creating a dynamic and engaging platform where their views truly matter. 

13. Stanley Cup Playoffs 

In recent seasons, the NHL has elevated the excitement of the Stanley Cup Playoffs by live-streaming "Stanley Cup Live" episodes via Facebook. This captivating series, hosted by Adam Burish and Jackie Redmond, brings NHL players and draft prospects directly to the screens of eager fans. 

What sets this show apart is the unique twist of including live commenters' questions, creating an interactive and immersive experience for viewers. 

The episodes of "Stanley Cup Live" are not just limited to traditional studio settings; they venture beyond the confines of four walls. The hosts embark on thrilling interviews at game parades, NHL events, and riveting hockey matches, adding an on-the-ground perspective that resonates with fans. 

This approach proves to be a marketing triumph for sports teams and organizations. By offering fans an opportunity to delve deeper into the lives of their favourite players, the NHL fosters a sense of connection and loyalty like never before. Moreover, interacting with the brand through live comments transforms the fan experience, creating a dynamic and intimate relationship. 

The brilliance of "Stanley Cup Live" doesn't end there; it is a stellar example of live sponsored content. Several episodes are proudly sponsored by notable sporting goods and beer companies, leveraging the immense viewership to enhance brand exposure and engagement. 

An excellent illustration of this lies in the 2018 sponsorship by New Amsterdam Vodka, which further demonstrates the appeal of aligning with thrilling sporting events to reach a massive and engaged audience. 

"Stanley Cup Live" has mastered the art of bringing NHL players closer to their fans while expertly integrating sponsorships to amplify brand visibility. Through this innovative approach, the NHL exemplifies the perfect blend of sports, entertainment, and marketing, captivating audiences and leaving them yearning for more. 

For sports brands and organizations seeking to redefine their fan engagement strategies, "Stanley Cup Live" stands as a shining example. Embrace the power of live streaming to create dynamic and interactive experiences for your audience, and you'll forge an unbreakable bond that elevates your brand to the pinnacle of success. 



14. Purple Mattress Unconventional Marketing 

Purple Mattress stands out for its peculiar and humorous approach to marketing. In 2018, they decided to embrace their unique brand identity by doing something completely on-brand - airing a 46-minute video of a girl sitting and yawning while reading a book. 

You might wonder why a company would purposely broadcast something seemingly mundane. The answer lies in their clever strategy: to bore their fans. Purple Mattress playfully nudged viewers to think about sleep and contemplate the importance of a quality mattress by inducing a sense of drowsiness. 

While it's only sometimes advisable to bore your audience, this audacious experiment had an undeniable charm. The unexpected nature of the video caught viewers off guard, leaving them with a quirky and unforgettable impression of the Purple Mattress brand. 

This out-of-the-box thinking demonstrates how a brand can take risks and experiment to create a lasting impact. 

The brilliance of this approach lies in its indirect messaging. By humorously inducing thoughts of sleep and comfort, Purple Mattress cleverly ingrained its brand into the minds of potential customers. Even if viewers didn't immediately consider purchasing a mattress, the whimsical video planted a seed of curiosity, which could later sprout into interest when the time was right. 

It's important to note that while this experiment was delightfully peculiar, it's essential for brands to strike a balance between entertainment and engagement to cultivate a loyal Facebook audience. 

However, Purple Mattress's unique marketing tactic serves as a reminder that taking a calculated risk and standing out from the crowd can be rewarding. 

How to Start Using Facebook Live 

Now that you're all fired up and feeling inspired after seeing our best 14 picks, it's the perfect moment to dive in and give it a shot yourself! As you start brainstorming ideas for your very first Live stream, here are some valuable takeaways to keep in mind; 

1. Be Authentic 

When going live on Facebook, authenticity is the secret ingredient that can set you apart. Embracing your unique personality and style is not just a suggestion; it's a powerful tool to connect with your audience on a deeper level. 

Share your passions and interests genuinely, and you'll find that people are drawn to the authenticity that radiates from you. 

One common misconception is that everything has to be professional all the time. While there's a time and place for polished content, the most successful Facebook live videos thrive on spontaneity and naturalness. Viewers appreciate the realness and rawness that comes from unscripted and unfiltered communication. 

Letting your true self shine through creates an immediate bond with your audience.

They can sense when you're being genuine, and that makes a sense of trust and relatability. Your viewers are more likely to stay connected to you not just for what you say or show but because they feel a genuine connection with you. 

Don't be afraid to let your emotions and passions show during your live sessions. Whether it's excitement, enthusiasm, or vulnerability, sharing your authentic emotions can be captivating and endearing for your audience. People want to see the real you, flaws and all, as it humanizes you and makes you relatable. 

Speak from your heart and let your words flow freely. Authenticity shines through when you communicate naturally and genuinely without feeling the need to adhere to a strict script. It's about connecting with your audience on a human level, not just as a presenter. 



Also, pay attention to your body language and facial expressions. Non-verbal communication speaks volumes and can convey sincerity and enthusiasm even more powerfully than words alone. Let your expressions mirror your emotions; you'll find that it draws your audience in and keeps them engaged. 

2. Encourage interaction with Fans. 

Many successful videos on this list have demonstrated the power of encouraging viewers to participate through comments, questions, and trivia quizzes actively. The benefits of this interactive approach are twofold: it not only boosts your video's visibility algorithmically but also cultivates a sense of inclusivity, making your audience feel like they are an essential part of the live experience. 

As you embark on your Facebook live journey, consider experimenting with this interaction strategy. It's more than just a means to enhance your video's performance; it's about connecting with your audience. Inviting viewers to share their questions, thoughts, and insights during the live broadcast provides them with a platform to voice their opinions and engage in real-time discussions. 

One effective way to spur interaction is by incorporating trivia questions into your live sessions. Prompting your viewers to take a guess not only adds an element of fun and excitement but also incentivizes them to participate actively. 

Additionally, it's an excellent opportunity to reward those who engage the most, such as with special prizes or shout-outs, which further strengthens their bond with your brand or content. 

Remember, Facebook's algorithm prioritizes videos with higher engagement levels, making interactive videos more likely to reach a broader audience. As your fans actively comment and interact, the visibility of your live video will organically expand, reaching more potential viewers and potential customers. 



Building a live community that thrives on interaction is an ongoing process. Make it a habit to respond to comments during the live broadcast, acknowledging and addressing your viewers by name. By doing so, you create a personal connection that resonates with your audience and encourages them to return for more. 

2. Encourage interaction with Fans. 

Many successful videos on this list have demonstrated the power of encouraging viewers to participate through comments, questions, and trivia quizzes actively. The benefits of this interactive approach are twofold: it not only boosts your video's visibility algorithmically but also cultivates a sense of inclusivity, making your audience feel like they are an essential part of the live experience. 

As you embark on your Facebook live journey, consider experimenting with this interaction strategy. It's more than just a means to enhance your video's performance; it's about connecting with your audience. Inviting viewers to share their questions, thoughts, and insights during the live broadcast provides them with a platform to voice their opinions and engage in real-time discussions. 

One effective way to spur interaction is by incorporating trivia questions into your live sessions. Prompting your viewers to take a guess not only adds an element of fun and excitement but also incentivizes them to participate actively. 

Additionally, it's an excellent opportunity to reward those who engage the most, such as with special prizes or shout-outs, which further strengthens their bond with your brand or content. 

Remember, Facebook's algorithm prioritizes videos with higher engagement levels, making interactive videos more likely to reach a broader audience. As your fans actively comment and interact, the visibility of your live video will organically expand, reaching more potential viewers and potential customers. 



Building a live community that thrives on interaction is an ongoing process. Make it a habit to respond to comments during the live broadcast, acknowledging and addressing your viewers by name. By doing so, you create a personal connection that resonates with your audience and encourages them to return for more. 

3. Start a series to Build a Loyal Following. 

One powerful strategy to captivate your audience on Facebook Live is to start a series. Creating a consistent and engaging series of live videos can attract viewers who eagerly anticipate your next episode, gradually cultivating a dedicated following. 

Think of it as a show that viewers won't want to miss, and as you deliver valuable content week after week, you'll notice your community grow and become more invested in your brand. 

The magic of a series lies in its ability to build anticipation and keep viewers coming back for more. Like a favourite TV show, if your audience enjoys the first few episodes, they are likelier to tune in for the subsequent ones. This consistent viewership can significantly boost your video's performance and enhance your reach on the platform. 

While interactive elements, like live Q&A sessions and real-time engagement, are fantastic for fostering connection, it's worth noting that pre-recorded series can still gain traction from loyal fans who have enjoyed previous episodes. The key is to deliver valuable and relevant content consistently, regardless of whether it's live or pre-recorded. 

However, starting and maintaining a series requires commitment and dedication. The success of your series hinges not only on the quality of your content but also on your ability to keep it going. Before embarking on a series, assess whether you have the long-term resources and creativity to sustain it. 

You don't want to start a series only to find yourself unable to deliver regular episodes, which could lead to a drop in engagement and viewer interest. 

Starting a series may have its challenges, particularly in the early stages, when gaining traction and creating fresh content that resonates with the audience can be difficult. But fear not, as consistency and dedication will soon pay off, and you'll begin to see a growing and engaged audience. 



To illustrate, let's take the example of a fitness brand that starts a weekly Facebook Live series called "Fitness Fridays." Each Friday, they host a live workout session led by their expert trainers, focusing on various fitness routines, challenges, and wellness tips. Over time, viewers start looking forward to their Friday workouts and join in eagerly, creating a strong sense of community around the brand. 

4. Take mobile formatting into account. 

When creating Facebook Live videos, it's essential to consider mobile formatting to ensure a seamless viewing experience for your audience. Mobile devices are the primary way people consume content on social media, so tailoring your videos to be mobile-friendly can significantly enhance engagement and retention. 

One crucial aspect to consider is the use of sound in your videos. While narration can be impactful, it's important to remember that many viewers watch videos on their mobile devices in public spaces or in situations where sound may be inconvenient. To cater to such scenarios, consider creating visually engaging content that can be fully enjoyed even without sound. Adding subtitles at the bottom of the screen can effectively convey information and maintain viewer interest without relying solely on audio. 

An excellent example of considering mobile formatting is to follow Anderson Cooper's lead and launch vertical, smartphone-friendly streams. Vertical videos are more compatible with mobile devices and provide a better viewing experience for users who hold their phones vertically while scrolling through their feeds. 

Adopting this approach allows you to cater to your audience's natural behaviour and prevent viewers from turning off your video due to formatting issues. 

Moreover, creating mobile-friendly content demonstrates that you understand your audience's preferences and are willing to make the viewing experience more convenient for them. This can lead to increased viewer satisfaction and loyalty to your brand. 



For instance, imagine a fashion brand regularly hosting Facebook Live sessions to showcase their latest collections. By adopting mobile formatting, they present their fashion shows vertically, making it easy for viewers to watch the models strut down the runway without rotating their phones. Additionally, the brand adds captions to describe each outfit, allowing viewers to enjoy the content with or without sound. 

5. Have Fun 



Going live on Facebook should be a joyful and exciting experience for you and your audience. It's an opportunity to connect with people in real time, share your passions, and showcase your unique personality. 

When you approach your Facebook Live sessions enthusiastically and genuinely enjoy, it creates a positive atmosphere that resonates with your viewers. 

One of the key aspects of going live is that it allows you to be spontaneous and authentic. Unlike pre-recorded videos, Facebook Live offers a chance to showcase the real, unfiltered you. Embrace this opportunity to be yourself, let your personality shine through, and have fun with it. Your audience will appreciate the authenticity and connect with you on a deeper level. 

For a fitness coach looking to host weekly workout sessions on Facebook Live. Instead of approaching it as a rigid instructional video, infuse it with your enthusiasm for fitness and a genuine passion for helping others lead a healthy lifestyle. 

Laugh, smile, and show excitement during the exercises, creating a positive and energetic environment that motivates your viewers to join in and follow along. 

Having fun with the process also means being open to engaging with your audience in a lighthearted and interactive way. Respond to comments, answer questions, and acknowledge viewers who tune in. Recognizing individuals by name and responding to their comments creates a sense of camaraderie, making them feel valued and appreciated. 

Additionally, incorporating some creative elements into your Facebook Live sessions can add more enjoyment for you and your viewers. Consider hosting giveaways, interactive quizzes, or playful challenges to keep the excitement alive. By doing so, you turn your Live adventures into interactive and memorable experiences. 

Moreover, approaching Facebook Live with a positive and fun attitude can also help alleviate any nervousness or stage fright. Remember, making mistakes or stumbling a little during your broadcast is okay. Embrace those moments with humour and grace; your viewers will appreciate your authenticity and human touch. 

Is it time to go Live On Facebook? 



After exploring our top 14 captivating Facebook Live videos, it's clear that this platform offers a fantastic opportunity to connect with your audience genuinely and engagingly. 

From Jada Pinkett's heartfelt conversations on "Red Table Talk" to Tastemade's mouthwatering #FoodArtFridays, each video showcased the power of authenticity and interaction. Remember, being yourself, embracing your unique style, and having fun throughout the process is essential. 

Whether showcasing your product, hosting a live Q&A, or starting a series, Facebook Live allows you to create memorable experiences that resonate with your audience. So, grab your phone, let your enthusiasm shine, and take your viewers on exciting live adventures! 

Don't hesitate; the time is now! Embrace Facebook Live and unleash the magic of live streaming. Your audience is waiting, eager to connect with you in real time. Happy going live!