Businesses today have all sorts of ways to send their message across to their prospective buyers and their loyal patrons.

One of these is the day in the life video. This type features a person, maybe a doctor who saves lives, or perhaps a pair of ultra-comfortable shoes that make the life of somebody who needs to be on her feet all day less of a burden. This kind of testimonies will not only help companies boost their current sales but will also create lifetime customers, especially if they can identify with the character in the video.

We all know that videos are superior over any form of marketing media and are the best way to connect with your target market when sharing stories. But how do you create a day in the life video? How do you produce one that will allow your viewers to share in the experience of another and advocate a specific message? Keep reading to learn how.

A Day in the Life Video — So What is it?

As evident in the name, A day-in-the-life video is a fantastic way for creators to offer a candid and intimate look into their daily routines, hobbies, and experiences. These videos serve as a bridge between the creator and their audience, fostering a sense of connection and relatability. By sharing the highs and lows, the mundane and the extraordinary moments of their day, creators allow viewers to feel like they are part of the journey, forging a stronger bond that can lead to a more loyal and engaged fanbase.

A day-in-the-life type of video can showcase the unique aspects of a creator's life, giving fans a chance to peek behind the curtain and gain a deeper understanding of the person behind the content. It can also inspire viewers by demonstrating how creators tackle challenges, overcome obstacles, and find joy in their day-to-day lives. In essence, these videos not only serve to entertain and inform but also to inspire and motivate the audience, creating a rich and genuine connection that goes beyond the screen.

How to shoot a day in the life video–a step-by-step guide

Pick a person to feature

When you have selected your feature person, brief them on how to shoot a day in the life video, the entire Video production process and their involvement. You can provide them with the questions or some directions such that on shooting day, they will have a clear idea of what they should do, and they will get a chance to rehearse at home.

Shoot the film

You can either produce the video with your organic team or pay a professional production company to do it. It depends on your available resources and the time that you have before video roll out. The important thing is to have a masterplan that maps out all the details of your shoot and the timeline to be followed by everyone involved.

Edit the video

Editing is an essential part of the process because it will give vitality to your day in the life video. For most businesses they hire a professional whose expertise is in this area. Your film will be transformed into the video it was intended to be if you hire the perfect person for the job who can work his magic.

The editing will involve capturing the most critical video snippets, bringing focus into the quotes that truly resonate with the viewers, and evoking that emotion that will drive the video's point across.

Video distribution

Creating a fantastic day in the life video–extra steps that matter

Product Tie-ups

Amazing storyline

Character identification

What will this do for me or my brand?

Engage and nurture customers

They know that they are dealing with a life issue and are actively seeking a solution for it but don't know where to go specifically. They are, therefore, on the lookout for options and alternatives. At this point, you can come in with your day in the life video and send your message about your brand and your market differentiation against competitors.

Social media prospects

The video will also help you transform the prospects who have visited your website. Perhaps they have followed your page or liked some of your posts, but they are just waiting to be pushed to purchase. Your day in the life video is that excellent and helpful boost.

In conclusion, a day-in-the-life video is a powerful tool that helps creators form genuine and lasting connections with their audience. By offering a captivating glimpse into their daily lives, creators can foster a sense of relatability, inspiration, and motivation for their viewers. So go ahead and share your unique story with the world, and let your day-in-the-life video serve as a platform to engage, entertain, and inspire those who follow your journey.

Happy creating!