The Best Way to Handle Your Raw Video Footage

Most people associate the term “raw footage” to mean the product of a video shoot at its earliest stage. Truly "raw" from camera to harddrive.

There's no special effects added, no form of editing yet, to the client it looks more like the final output... except the raw footage looks nothing like the finished product, in fact, very far from it.


When you have raw footage in your hands, it can be quite confusing and overwhelming to look at because it's just an extensive series of files with no form of organization whatsoever and which you cannot even, perhaps, open. If you are successful in watching some, you will have no clue of what the story will be about.

What is Raw Footage?

Raw footage is the way it is because the editors who will process the files need the purest version. The quality of the shoot and all the details captured in the footage need to be intact so that they can decide which ones will go and which will be edited into the final output. All the editing decisions, big and small will come from the editors themselves, and they can be as creative as they can in transforming the raw footage to a fantastic film.

But this scenario is not something that you should worry about because raw footage is meant to be this way. It won’t be a surprise to those who know what to do with it.

Getting to know your Raw Footage

Simply put, your raw footage is your rough and unaltered source video. Sometimes, it’s also called the “source footage” since it’s the first capture of the cinematographer on the shoot. The reason why it will be unintelligible to anybody who will try and process it as it is is that it is merely a collection of video files which are not ready to be viewed at all by an audience. In fact, without editing software, you cannot even open the files for any viewing.

If you are lucky enough to uncover and play them, you will find videos which are not meant to entertain you in any way because they are unusable as of the moment, the audio out of whack and the colors are nasty. They will most probably not look good at all.

But this scenario is not something that you should worry about because raw footage is meant to be this way. It won’t be a surprise to those who know what to do with it.

When you start working on your raw footage, there are a lot of aspects that you will deal with to turn it into post-production output. Here are some of them: 

Story

If you have several cameras used in a shoot, which is often the case, you will have raw footage filled with files which are not necessarily in chronological order. Most likely, the categories will be based on the cameras which were used and which you will need to have a look at first. If you have the storyline in mind, you will most likely be confused as you go through the crude files. 

Also, the raw footage includes ALL videos, even those who will not make it to the final output. Professional editors will work their magic into the narrative and pick and choose which files will be put together in such a way that the storytelling will be most effective, entertaining and impactful. If there are videos that do not bring value to the story, it will most definitely have to go. Editors are master weavers so they can be trusted to make decisions in editing that will benefit the entire film.

It’s also the editors' job to make sure that bloopers, boo-boos and other mishaps during the shoot will be filtered out and not make it to the processed videos so their tasks will be more manageable as they move forward. 

Sound

The sounds that you hear from the raw footage will most likely not be the sound that will accompany the final edit. It will be recorded on a separate session to achieve the highest audio quality. It will then be meshed seamlessly onto the video to produce the finished movie. 

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In every shot, the camera captures both audio and video since you cannot separate the two. But the richness of the audio will not be standard, especially in specific locations that’s why a special audio recording setup is in order. As a result, you will have isolated files holding your audio and another one for your video files.

It’s the editors' job to generate a beautiful mesh of these two different files together that will work seamlessly for the final video output.

Color

If you view the raw footage, you will see colors which may be labelled "flat." It results from a video type during the shoot showing only a little information about colors and will therefore feature a lackluster and drab scene. Again, this is intended such that the editors will have the freedom to add colors to the video as they see fit.

The finished movie will look so different from the raw footage because of all the color adjustments that will happen and other technical effects that will be applied onto the videos to bring vibrancy and life to them. 

Size

Your raw footage is a massive file. You will need substantial storage to keep it, a computer that has the mighty processing power to go through the files and professional editing software to transform it into the movie that you intended it to be. 

Is Raw Footage Useful?

Having learned about what raw footage is and how different it is from the final video output, you would think that there is no reason for any business to keep a copy. After all, it’s the finished product that everyone is after. But, is there reason for you to have it in storage? 

The answer is yes. It’s because in most cases, there may be a need for the video to be re-used in the future for other purposes. If you have in custody a copy of the raw footage, then it will be easier for the editing team to process it again for a new video. 

It depends, however, on your marketing campaigns for your brand. If there truly are no plans to use the raw footage, it is best to discard it because it uses up resources and time to keep and manage. 

Handling your Raw Footage



The editorial team must have a copy

Many video editors manage raw footage in different ways. Those who are part of the process of producing the film will most definitely need to have the raw footage file, especially for the editors. As mentioned earlier, they will be the most that will have control over creating an excellent film out of the raw video files.

Keep for future use

It can be quite costly to develop a high-definition movie so you will need all the resources that you can get. It is then wise to have your raw footage at hand just in case you will need to transform it into something else and for some other purpose in the future.

Store for clients

Some clients want to see the raw footage to have an idea of the amount of editing that took place. It can help to make them appreciate the painstaking effort and time involved in producing the film and also to let them know that they can offer their input in any way as far as editing is concerned. 

For some customers, they hire somebody to store the raw footage for them via Dropbox or Amazon Web Services, so they can have access to it whenever necessary. 

There is an expense associated with keeping your raw footage because of its sheer size. You will have to pay for the cloud server to preserve your files. Also, when clients need to take ahold of it, it has to be stored on a hard drive which may be shipped to them. All these things cost money so it must be part of the consideration when you are planning to keep your raw footage for some future use.

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