1. Brand Videos: Building Your Brand Identity and Storytelling 

Brand videos are all about building brand identity and storytelling. These videos help you to connect on an emotional level with your audience. It helps to communicate your brand's core values, mission, and vision. 

They are a great way to showcase your company's culture, history, and achievements. By telling your brand's story, you can differentiate your business from your competitors. These types of videos also help you to build a loyal customer base. 

Key Components of a Successful Brand Video 

You must incorporate the following key components to create a successful brand video. These will go alongside good music and sound effect, visual appeal, and a clear CTA that has earlier been discussed; 

• Brand Story 

 You want to connect on a different level with your audience with a brand video. So, a compelling storyline should communicate your brand's story, mission, and vision. It should be authentic and relatable. 

• Brand Values 

 A brand video should showcase your brand's core values, such as honesty, integrity, and social responsibility. It should communicate your brand's purpose, existence, and what it stands for. 

• Length and Format  

 A brand video should be concise and to the point - 60 to 90 seconds is usually ideal. Make sure to optimize it to fit the platform where it will be published. 

2. How-To Videos: Educate your audience 

How-to videos are an excellent way to educate your audience on a specific topic. These videos often teach viewers how to use a product or service or troubleshoot common problems. You should use this type of video as it helps establish your brand as an authority in your industry. Also, it can be an effective tool for building trust with your audience. 

Key Components of a Successful How-To Video 

• Clear and concise instructions

A successful how-to video should provide clear and concise instructions that are easy to follow. Use simple language and try to avoid technical jargon as much as possible. 

• Engaging visuals 

 You must use high-quality images or videos to showcase every process. This will help viewers better understand the instructions and improve their learning experience. 

• Demonstrate the process 

 Instead of telling viewers how to complete a task, show them. You'd want to show each process step in your video, highlighting key details or important considerations. 

• Keep it short and to the point 

 A successful how-to video should be short and to the point. You're not shooting an entertainment video, remember? Most viewers will lose interest if the video is long or includes extraneous information. 

3. Comparison Videos: Helping Your Customers Make Informed Decisions 

Comparison videos are designed to help customers make informed purchase decisions. They often compare similar products or services, highlighting the key differences and benefits of each. 

By presenting a side-by-side comparison, you can help customers understand the features of your product. These videos can be particularly effective for complex products or services. Usually, in this case, customers may need help deciding which one to choose to go for. 

Key components of a successful comparison video 

• Identify the products or services being compared 

 It's important to identify the products or services being compared in the video so viewers know what they're looking at. Viewers mustn't have to go too long into the video before they get to understand what you're comparing. The earlier you introduce it, the better. 

• Highlight the key differences  

 The video should highlight the key differences between the products or services. The difference may include features, benefits, and pricing. Everyone cares about pricing and how a particular product will solve their problem. That's their interest, so do justice to them in your video. 

• Show real-world examples 

 Help viewers understand how the products or services compare in real-world situations. This way, you can show in your video how each product can be helpful. 

• Be unbiased 

 A successful comparison video should not show biases in present information. Once your audience senses a feeling of bias in your video, they may stop watching. 

4. Explainer Videos: Simplifying Complex Ideas and Products 

Explainer videos are designed to simplify hard ideas and products. By this, they make a video easier to understand and engage with. 

These videos often use animated visuals to grab and keep the audience's attention. By presenting complicated ideas in a fun way, you can make your product or service more accessible and appealing to a wider audience. 

Key components of a successful explainer video 

• Clear and concise Script 

 The Script of an explainer video should be well-written, clear, and concise. It should explain the product or service in simple terms, using everyday language that viewers can find easy to understand. 

• Engaging visuals 

 Animated visuals are a crucial component of explainer videos. They should be engaging, easy to follow, and complement the Script. This helps to communicate the message in a convincing manner. 

• Well-paced 

Explainer videos should be well-paced, with a logical flow and a clear structure. They should be long enough to cover the necessary information, but be careful not to make the video too long with fluff. 

• Relevant to the audience 

 Explainer videos should be relevant to the target audience. They should address their pain points, challenges, and needs and explain how the product or service can solve their problems. 

• Strong call-to-action 

 Every explainer video should have a clear call to action at the end. This can be a request to sign up for a free trial or visit the website. The call to action should be compelling and easy to follow. 

5. Proof of Performance Videos: Demonstrating Your Product or Service's Value 

Proof of performance videos is all about demonstrating the value of your product or service. These videos showcase real-world examples of how your product has helped customers. 

By providing strong evidence of your product or service's effectiveness, you can persuade potential customers to take action. These videos can be effective for businesses that provide services or solutions that may be difficult to understand. 

Key components of a successful proof of performance video 

• Compelling Storytelling 

 The video should tell a story that engages viewers in an emotional way. It should make them feel invested in the outcome. It should prove how the product or service has had a positive impact on the customer's life or business. 

• Specific Metrics 

 The video should include specific metrics showing the customer's results with the product. This could be in the form of increased revenue, improved productivity, or other measurable outcomes. 

• Credibility 

 The video should be credible, with real customers and real results. You can achieve this through the use of customer testimonials. Also, third-party validation and other verifiable social proofs can help too. 

6. Behind-the-Scenes Commercials: Showcase the inner workings of your business 

Behind-the-scenes commercials are a type of advertising that aims to showcase a glimpse into the inner workings of a business. It is also helpful in showcasing the real faces behind the brand. These commercials feature footage of employees at work, production processes, or the creative team brainstorming new ideas. 

The goal is to give customers an inside look at the company and create a sense of transparency and authenticity. Plus, there is no better way to humanize a brand and build customer trust than with a Behind-the-scenes commercial. 

Key Components of a Successful Behind-the-Scenes Commercial 

• Authenticity 

A behind-the-scenes commercial should be authentic and genuine 100 percent. It should showcase the real people and processes behind the brand, not a sanitized version of reality. 

• Production quality 

 While authenticity is important, a behind-the-scenes commercial should still be well-produced. The video should be shot and edited professionally, and the sound quality should be clear. 

• Storytelling 

 A successful behind-the-scenes commercial should tell a compelling story. It should have a concise beginning, middle, and end. It should be structured to capture the viewer's attention and hold it until the end. The whole idea is that at the end, the viewers can confidently tell how the internal process in the business works. 

• Transparency  

 The purpose of a behind-the-scenes commercial is to show the inner workings of a business. As such, it's important to be transparent and not shy away from showing the less glamorous aspects of the company. In fact, the more transparent you are, the more your viewer gives you a chance to be trusted. 

7. Promotional Videos: Captivating Your Audience with a Powerful Message 

Promotional videos are one of the most popular commercial videos, and for a good reason. These videos are designed to promote a product or service and persuade viewers to take action. They often include captivating visuals, music, and voiceovers that deliver a powerful message. This type of video aims to communicate your brand's unique selling proposition (USP). A USP could be a product's superior quality, lower price, or environmental sustainability. 

So a promotional video can convey your message whether you're releasing a new product or trying to increase brand awareness. 

Key Components of a Successful Promotional Video 

You need to consider several key components to create a successful promotional video. Otherwise, the goal of promoting your product or service may be defeated. 

• Clear and Concise Message 

 The message of your promotional video should be clear, concise, and easy to understand. It should communicate the benefits of your product or service and your unique selling proposition (USP). 

• Engaging Visuals 

 Your promotional video should have engaging visuals that capture your audience's attention. Otherwise, your viewers will stop watching almost immediately after playing the video. You want to use high-quality images and videos that present your product in the best light. 

• Compelling Script 

 A compelling script is crucial for the success of a promotional video. It should be well-written, persuasive, and include a call to action (CTA). 

• Professional Voiceover 

A professional voiceover can add authority and Credibility to your promotional video. The perfect voiceover for your commercial matches the tone of your brand. Plus, it should be engaging enough to stage the viewers from start to finish. 

• Music and Sound Effects 

 If you want a better engaging commercial, add the best music and effects to your video. These components can enhance the emotional impact of your promotional video. So select them to match the tone and mood of your video. 

• Branding 

 Your promotional video should follow your brand's style, tone, and messaging. This includes using your brand's color scheme, fonts, and logo. 

• Length 

 The Length of your promotional video should be short. Research has stated that people are losing their ability to concentrate for a long time. But your video should be long enough to communicate your message. Keeping it so long would rather make your viewers lose interest. 

• Call to Action 

 Your promotional video should include a clear call to action (CTA). This can include visiting your website, purchasing, or signing up for a newsletter. Be careful to include only one CTA in your video, as this will make sure your audience understands what they should do next. 

8. Customer Testimonials: Leveraging Social Proof to Boost Your Credibility 

Customer testimonials are a powerful tool for building trust and Credibility with your audience. These videos feature satisfied customers sharing their positive experiences with your product. 

The idea is to leverage social proof to convince potential customers to take action. These videos can be effective for businesses in industries where trust is crucial. Such industries include; healthcare, finance, and real estate. 

Key Components of a Successful Customer Testimonial Video 

• Authenticity 

 The customer testimonial should be genuine and authentic, with no forced or scripted lines. It should feel like a real conversation rather than a rehearsed marketing pitch. 

• Relatability 

 The customer should be relatable to the target audience, with a similar background, challenges, or goals. This helps potential customers see themselves in the testimonial and relate to the experience. 

• Specificity 

 The testimonial should be specific and detailed. It should highlight the results of using the product rather than general statements. Specificity adds credibility and helps customers understand the value of what you're offering. 

• Emotion 

 The testimonial should evoke emotions in the viewer, whether excitement, gratitude, or inspiration. Emotional connections can be more powerful than rational ones. It helps viewers remember the testimonial and the product or service. 

• Quality  

 The video quality should be professional, with good lighting, sound, and editing. Poor-quality videos can detract from the message and make the testimonial seem less trustworthy. 

Choosing the Right Commercial Category 

When creating a commercial, choosing the right category is crucial. The category of your commercial will determine the type of message you are trying to convey and the audience you aim to reach. Below are some factors to consider when choosing the right commercial category; 

1. Purpose 

What is the purpose of your commercial? Are you trying to raise brand awareness, promote a specific product or service, or establish your company as a leader in your industry? Different commercial categories will be better suited to different purposes. 

1. Target audience 

Who do you intend to reach with your commercial? Are you targeting a specific demographic or a broad audience? Understanding your target audience will help you choose the video category that will resonate best with them. 

1. Message 

What message do you want to pass in your commercial? Are you trying to make an emotional connection with your audience? Or trying to educate them about your product? Note that different commercial categories are better suited to different types of messages. 

1. Budget 

How much do you wish to spend on your commercial? Different commercial categories have different production costs. Generally, some types of videos, such as animation or explainers, can be more expensive due to the need for specialized skills and software. But On the other hand, customer testimonial videos may be less expensive to produce since they often feature real people and require less production and post-production work. 

In Summary 

Today, businesses must leverage video marketing to stay competitive and effectively communicate with their target audience. Whether you're looking to simplify complex ideas, demonstrate product value, or showcase customer success stories, there is a commercial category that can help you achieve your goals. 

By understanding the different commercial categories available and their purpose, you can create more engaging and effective videos that resonate with your target audience. 

Now that you better understand the top six commercial categories to elevate your business videos' performance, it's time to start creating! And Remember to track your video's performance metrics to determine its effectiveness and make any necessary adjustments for future campaigns.