Why Choose Lesser Known Holidays 

Firstly, you might wonder why you'd want to focus on these lesser-known holidays. The answer is simple. Big holidays like Christmas or Thanksgiving are popular in marketing. Every brand is fighting for attention during these times. By targeting less common holidays, you can catch your audience off-guard. It's a chance to surprise them, engage them, and make your brand memorable. 

We'll explore eight lesser-known holidays. We'll give you the rundown on each one. We'll also provide some creative video marketing ideas for each holiday. From National Coffee Day to World UFO Day, these unique celebrations offer a golden opportunity. With a bit of creativity, you can turn them into marketing goldmines. 

But don't worry. This isn't just a list of holidays and marketing ideas. We'll also offer tips on creating successful holiday marketing videos. Plus, we'll explain how to get the most from your holiday marketing campaign. 

The Value of Uncommon Holidays in Marketing 



A. Differentiating Your Brand 

How can you stand out in a sea of businesses trying to capture customer attention? That's where these uncommon holidays come in. They provide a unique platform to showcase your brand.

Choosing an unusual holiday signals to your audience that you're not afraid to be different. This can often make a bigger impact than any fancy ad campaign. It shows that your brand has a personality and isn't afraid to show it. 

B. Engaging Your Audience in a Unique Way 

People love a surprise. And what's more surprising than celebrating National Hugging Day or World UFO Day? When you create marketing videos around these special days, you break away from the norm.

This unexpected move can catch your audience's attention. It can also encourage them to engage with your content in a new and exciting way. 

C. Encouraging Interaction and Customer Participation 

These uncommon holidays often have a fun, quirky appeal. They can spark curiosity and prompt discussions. When you make a video for International Cat Day or National Pi Day, you invite your audience to participate in the fun. This can increase their connection to your brand. It also creates opportunities for user-generated content. Imagine your customers sharing their own Pi Day math puns or Cat Day photos in response to your video. 

Leveraging these least common holidays in your marketing can offer numerous benefits. It helps differentiate your brand, uniquely engage your audience, and encourage interaction. It's all about being different and daring. It's about showing that your brand has a personality. So why not give it a try? Choose one of these uncommon holidays and start planning your video campaign today. After all, who knows better than your brand how to celebrate World UFO Day in style? 

Top 8 Least Common Holidays You can Make Marketing Videos For 

Below are the least common holidays that can greatly impact your marketing video. 



A. National Coffee Day (September 29) 

First on our list is National Coffee Day. Celebrated on the 29th of September, this day is a homage to everyone's favorite morning fuel - coffee. It's a day to appreciate the rich flavors, the energizing jolt, and the comforting ritual coffee brings daily. 

National Coffee Day is an excellent choice for marketing because coffee plays a significant role in many people's routines. Whether your audience members are latte lovers, espresso enthusiasts, or cold brew connoisseurs, they will appreciate a nod to this universally beloved beverage. 

Video Marketing Ideas for National Coffee Day 

The key is to be creative and align with your brand's identity. 

This day is a perfect fit if your business sells coffee or coffee-related products. You could make a video showcasing how your beans are sourced, how your coffee is brewed, or how your products enhance the coffee experience. 

You can still join in even if you're not in the coffee business. For example, why not create a video showcasing great books to read while enjoying a cup of coffee if you sell books? Or, if you're in the fitness industry, you could make a video about the benefits of coffee before a workout. 

In any case, make sure your video highlights coffee's warm, energizing spirit. Use visuals and narratives that evoke the coziness of a coffee break or the energy of a caffeine boost. This way, you can connect with your audience on a relatable, emotional level. 

National Coffee Day is a unique chance to brew something special for your marketing strategy. Whether you're steeped in the coffee industry or not, you can create a video that stirs up engagement and showcases your brand in a fun, unexpected way.  

2. International Cat Day (August 8) 

International Cat Day is on August 8th. This day is all about celebrating our feline friends and their endearing quirks. Cats are loved worldwide for their independence, playful antics, and purr-fact companionship. 

International Cat Day appeals to a vast audience of cat lovers. Tapping into people's love for their pets can be a powerful tool in marketing. It creates a shared emotional bond that can make your brand more relatable and endearing. 

Video Marketing Ideas for International Cat Day 

Whether your business is related to pets or not, you can still find fun ways to celebrate International Cat Day in your marketing video. The secret is to think outside the box. 

If your business is in the pet industry, it's a no-brainer. Create a video showcasing your cat-related products. Highlight how your products can improve a cat's life or make caring for a cat easier. 

For businesses outside the pet industry, think of a creative angle. If you're a software company, consider a fun animation of cats using your software. If you're a fitness brand, how about a lighthearted video about "exercises to do with your cat"? 

The key is to create a fun, lighthearted, and engaging video. Use humor, cute visuals, or heartwarming stories to capture your audience's attention. 

Remember, International Cat Day is a day of fun and celebration. So, let your creativity roam free like a cat on the prowl. With a bit of imagination, you can create a purr-fectly engaging marketing video that appeals to the cat lovers in your audience. And even if they're not cat lovers, who can resist a bit of feline fun? 

3. National Hugging Day (January 21) 

National Hugging Day is celebrated on January 21. This holiday is all about the simple, heartwarming act of giving a hug. It's a day to embrace the people we care about and express our love and support most tangibly. 



Hugs can mean many things - comfort, support, affection, and even celebration. National Hugging Day taps into these deep emotional connections. It's a day that can resonate with almost everyone because, after all, who doesn't appreciate a warm hug? 

Video Marketing Ideas for National Hugging Day 

Using National Hugging Day in your marketing strategy requires a thoughtful approach. It's essential to be respectful and aware of personal boundaries. However, with the right tone and context, this day can offer a unique marketing opportunity. 



This holiday is a great fit if you're a business that offers products or services promoting comfort or well-being. You could create a video showcasing how your product or service "hugs" your customers. For example, a mattress company might illustrate how their mattresses give you the feeling of a comforting hug. 

For businesses outside these industries, get creative. For instance, a tech company might make a video about how their software "hugs" your data to keep it safe. Or a food company might showcase how their food "hugs" your taste buds. 

Remember, the goal is to evoke the warm, comforting, and supportive feelings associated with a hug. Use a narrative and visuals that create an emotional connection with your audience. 

National Hugging Day is a unique opportunity to show your customers you care. With a thoughtful, creative video, you can make this day a heartfelt celebration of your customer relationships. So, get ready to spread virtual hugs with your next marketing video. 

4. World UFO Day (July 2) 

Next, we have World UFO Day on July 2nd. This day is dedicated to the intrigue and mystery surrounding Unidentified Flying Objects (UFOs). Whether you're a believer or a sceptic, UFO Day sparks curiosity and wonder about what might be out there. 



Marketing around World UFO Day can help your brand connect with the thrill of discovery, the love of mystery, and the spirit of exploration. It's a day that can appeal to anyone with a sense of adventure and a curiosity about the unknown. 

Video Marketing Ideas for World UFO Day 

Creating a video for World UFO Day requires creativity and a touch of humor. The key is to tie the theme of UFOs and exploration to what your business offers. 

If you're a tech company, you could create a video showcasing your technology's "out of this world" features. If you're a travel agency, why not create a tongue-in-cheek video about "travel packages" to famous UFO sighting spots? 

Even if your business isn't directly related to technology or travel, you can still celebrate UFO Day. How about a bookstore featuring science fiction novels with a UFO theme? Or a restaurant creating a special "alien" menu for the day? 

When creating your video, use visuals and narratives that evoke the mystery and wonder associated with UFOs. Be playful, engaging, and remember to keep it light. 

World UFO Day offers a chance to engage with your audience in a fun, unexpected way. So, take your marketing strategy to the stars and create a video that's truly out of this world! 

5. National Hammock Day (July 22) 

National Hammock Day, celebrated on July 22nd. This day is all about relaxing, taking it easy, and enjoying life's simple pleasures. A hammock, after all, symbolizes leisure, tranquillity, and the joy of a good old-fashioned nap under the open sky. 



In marketing, National Hammock Day can help you connect with your audience's desire for relaxation and stress-free moments. It's an ideal day to associate your brand with comfort, ease, and the sweet art of doing nothing. 

Video Marketing Ideas for National Hammock Day 

Creating a video for National Hammock Day requires a bit of creativity, especially if your products or services don't directly relate to relaxation or outdoor activities. The goal is to associate your brand with a day's soothing, laid-back vibe in a hammock. 



If you're in the travel or outdoor products industry, it's straightforward. Showcase your destinations or products that align with Hammock Day's chill-out theme. 

For businesses in other industries, think about how you can tie in the theme of relaxation. A software company, for example, could highlight how their program simplifies tasks, giving users more time to relax. A coffee brand could show someone enjoying their coffee in a hammock, emphasizing the enjoyment of quiet moments. 

The key is to create a video that encapsulates the relaxing vibe of National Hammock Day. Use soothing visuals, a calm narrative, and content that resonates with the joy of relaxation. 

National Hammock Day offers a chance to associate your brand with relaxation and tranquillity. With a thoughtfully crafted video, you can show your audience that your brand understands the importance of relaxing and enjoying life's simple pleasures.  

6. National Pi Day (March 14) 

National Pi Day, celebrated on March 14 (3.14, the value of pi), is an intriguing mix of mathematics and pie appreciation. It's a day for mathematicians and pie lovers alike to revel in the whimsy of this unique holiday. 



Pi Day is a great opportunity to connect with your audience's quirky, fun-loving side. Whether you choose to celebrate the mathematical constant or the scrumptious dessert, this day can add an unexpected twist to your marketing strategy. 

Video Marketing Ideas for National Pi Day 

Creating a marketing video for National Pi Day depends on your brand's personality and audience. However, the theme of this day offers plenty of creative avenues to explore. 

The route is clear if you're in the food industry, especially if you sell pies. Showcase your best pies or share a pie recipe in your video. But don't forget the math angle – include some fun pi facts or a math-themed promotion. 

You can still have fun with this day for businesses outside the food or education sector. A clothing brand could create a "pie in the face" contest video. A tech company could explain some tech concepts using pie (or Pi) as a metaphor. 

The goal is to embrace the fun spirit of National Pi Day. Use humor, math puns, pie visuals, or a combination of these elements to make your video engaging. 

Remember, National Pi Day is about enjoying the unexpected intersections of life – like math and dessert. It's a chance to showcase your brand's fun side and engage with your audience unexpectedly and delightfully. So get your calculators (and your pie tins) ready, and let's create a marketing video that adds to success! 

7. World Sauntering Day (June 19) 

Another interesting day to consider is World Sauntering Day, observed on June 19. This day promotes the art of slow walking, taking it easy, and appreciating the world around us. It reminds us to pause from our fast-paced life and enjoy each moment. 



World Sauntering Day offers a unique angle to connect with your audience's desire for slower, more mindful living. It's an opportunity to promote a relaxed pace of life and appreciation for simple pleasures, themes that can resonate deeply with many people. 

Video Marketing Ideas for World Sauntering Day 

Creating a marketing video for World Sauntering Day requires some outside-the-box thinking. How can your brand promote the idea of slowing down and appreciating life? 



The connection is obvious if your brand is in the health and wellness or travel industry. For a wellness brand, focus on the mental health benefits of slowing down. For a travel brand, highlight slow tourism – taking the time to immerse oneself in a destination. 

For other industries, consider how your product or service aligns with slowing down or enjoying life's simple pleasures. A fashion brand could showcase a slow-fashion line. A tech company could show how their product helps users take back time to enjoy the little things in life. 

When creating your video, emphasize a slow, relaxed pace to mirror the day's spirit. Use visuals and narratives that encourage your audience to breathe and slow down. 

World Sauntering Day is a unique chance to align your brand with mindful, relaxed living. So stroll through your creative ideas and make a marketing video that encourages everyone to slow down and enjoy the view. 

8. Talk Like a Pirate Day (September 19) 

Last on our list, but certainly not least, is Talk Like a Pirate Day. Celebrated on September 19th, this holiday is all about fun, imagination, and the joy of play-acting. It's a day to let loose, embrace your inner pirate, and say "Arr!" with gusto. 



Talk Like a Pirate Day offers an excellent opportunity to show your brand's playful, adventurous side. It's a day that invites laughter, camaraderie, and the joy of stepping outside one's usual role. 

Video Marketing Ideas for Talk Like a Pirate Day 

Creating a marketing video for Talk Like a Pirate Day is an invitation to have some fun. The goal is to create an engaging, humorous video with pirate-themed flair. 



If your business is in the entertainment or events industry, you could create a video showcasing a pirate-themed event or product. Or, you could create a "How to Talk Like a Pirate" tutorial video. 

Consider incorporating pirate jargon or themes into your marketing message for other industries. A retail brand could have staff dress like pirates and show off "pirate-approved" products. A tech company could explain their software in pirate-speak. 

Use humor, creative narratives, and engaging visuals to capture your audience's attention. The more fun you have with it, the more engaging your video will be. 

Remember, Talk Like a Pirate Day is all about fun and adventure. So hoist the Jolly Roger, grab your eye patch, and create a marketing video that will surely shiver some timbers! 

How to Make the Most of These Uncommon Holidays 

Uncommon holidays offer a treasure trove of creative opportunities for your marketing videos. They are unexpected, and engaging, and let you show a different side of your brand. 

Whether it's the playful adventure of Talk Like a Pirate Day or the relaxed pace of World Sauntering Day, these holidays can help you forge a deeper connection with your audience. They let you tap into shared emotions, universal experiences, and the joy of celebrating life's little quirks. 

Key Considerations for Your Marketing Videos 

When creating a marketing video for an uncommon holiday, remember these key considerations: 

• Relevance: The holiday theme should align with your brand values and resonate with your target audience. 
• Creativity: Use the holiday as a springboard for creative storytelling and engaging visuals. 
• Authenticity: Keep your video authentic to your brand's voice and message. Don't force a connection if it doesn't feel right. 

Final Thoughts 

Embracing these lesser-known holidays in your marketing videos can help you stand out in a crowded digital landscape. It's a chance to do something different, to surprise and delight your audience, and to make your brand more relatable and memorable. 



So, don't be afraid to step outside the box and try something new. The world is full of uncommon holidays waiting to inspire your next marketing video.