Congratulations! You've put your heart and soul into creating an incredible marketing video that you believe will captivate your audience. But after eagerly sharing it with your internal teams, uploading it to YouTube, and hoping for the best, you noticed that the view count fell below your expectations. 

Don't fret; we've all been there. The good news is that there are practical steps you can take to ensure your masterpiece reaches the widest possible audience beyond just your mom's approval.

Let's delve into a distribution checklist that will maximize the exposure of your marketing videos and help you achieve the recognition they truly deserve.

Get The Views Your Video Deserves

Creating a captivating video is just the beginning of your marketing journey. After optimizing your content with attention-grabbing elements like an engaging splash screen, an email gate (if suitable for late-funnel range), and a compelling call to action, the next crucial step is ensuring your masterpiece gets the recognition it deserves.

Here’s Our Ultimate Checklist For Distributing Videos

1. Social Networks 

Social media platforms become your most potent allies when distributing your captivating videos. Embracing the full potential of these platforms can significantly boost the visibility and reach of your video marketing content. So, let's explore how to leverage each platform effectively to ensure your videos get the attention they deserve.

Facebook - A Hub of Engagement

Facebook, the social media behemoth, offers an excellent platform to share your marketing videos. Craft a compelling post that grabs the audience's attention and sparks curiosity about your video. With Facebook's diverse user base, you have many potential viewers.

Encourage meaningful interactions through likes, comments, and shares to amplify your video's presence.

Twitter - Bite-sized Engagements:

Utilize Twitter's concise nature to share bite-sized highlights or teasers from your video. Use attention-grabbing hashtags and mentions to attract relevant audiences, and remember to engage with users who retweet or comment on your content. By fostering conversations, your video will reach a more extensive network of viewers.



LinkedIn - Professional Appeal 

LinkedIn serves as an ideal platform for B2B-focused videos or content with a professional angle. When sharing your video here, ensure your post resonates with the LinkedIn community by offering valuable insights or industry-specific knowledge. This platform's niche audience can provide targeted exposure and potential partnerships.



Instagram - Visual Storytelling

Instagram thrives on visual storytelling, making it perfect for visually appealing videos. Utilize eye-catching images or short clips as teasers, directing users to watch the full video. Engaging with your audience through Instagram Stories and IGTV can create a more intimate connection with potential viewers. 



Pinterest - Tapping into Inspiration

For creative and visually-oriented videos, Pinterest offers an opportunity to inspire and inform users. Create eye-catching pins that lead users to your video content, focusing on themes, ideas, or how-tos that resonate with Pinterest's visual-centric audience.



2. YouTube

YouTube stands tall as the second largest search engine, making it a crucial platform to strategically showcase your brand's videos and reach a wide audience.

While YouTube is a powerful tool, it's essential to recognize that more is needed to be a complete video strategy. Your ultimate objective should be leveraging the platform to capture attention and direct viewers to your website. 

By enticing them with engaging content, free from distractions, on your website, you create an opportunity for deeper engagement and interaction with your brand.

Moreover, one of the significant advantages of redirecting viewers to your website is the ability to track their behavior through video engagement data. This invaluable data can provide insights into what resonates with your audience, aiding in refining your video marketing approach.

As you upload your videos to YouTube, you must be cautious about potential conflicts with your SEO efforts between YouTube and your website.

A prudent approach is to slightly alter your video's descriptive title when uploading it to YouTube, compared to the label used when embedding it on your website. Doing so allows you to optimize searchability on both platforms without negatively impacting each other's performance.

Incorporate YouTube as a vital component of your video marketing strategy, but remember that it's part of a broader ecosystem. Drive attention to your brand, entice viewers to your website, and utilize video engagement data to refine your approach. 

By mastering the art of YouTube and integrating it seamlessly into your overall strategy, you'll unlock the potential to make your videos resonate with a broader audience and achieve the success they deserve.

3. Email Signatures 

To promote your captivating video, pay attention to the often underestimated goldmine of opportunity within email signatures. Beyond the conventional email campaigns, a simple yet effective strategy exists: have your team members incorporate a catchy line and a hyperlink to your video directly embedded on your website into their email signatures.

Email signatures, those often overlooked lines of text at the end of each message, hold untapped potential to drive video engagement and expand your audience reach. Imagine every email your team sends becoming a subtle yet powerful invitation for recipients to explore your compelling video content. 

Encourage your team members to get creative with their signature line, crafting a short, intriguing snippet that sparks curiosity and compels recipients to click on the embedded link. Whether it's a thought-provoking question, a captivating teaser, or a call-to-action that promises value, these personalized touches can make all the difference in capturing the recipient's attention.

By integrating video content into email signatures, you are seamlessly weaving your marketing efforts into everyday communication. This subtlety provides an opportunity for organic and authentic engagement, as recipients are more likely to explore the video when it's presented within a familiar and trusted context. 

As your team shares their emails with embedded video links, you'll witness the potential for exponential growth in video views and engagement. This strategy empowers your entire organization to become active ambassadors for your brand's video content, extending its reach beyond traditional marketing campaigns.

4. Email Campaigns

In email marketing, incorporating video content has proven to be a game-changing strategy, offering unmatched potential to boost engagement rates.

According to a comprehensive study conducted by GetResponse, nearly a billion emails were analyzed, and those containing video demonstrated a staggering 96% higher click-through rate than non-video emails. This compelling data leaves no doubt: adding an embedded link to video content within your email campaigns is a resounding no-brainer. 

The power of video in email campaigns lies in its ability to captivate and connect with recipients on a deeper level. Unlike plain text or static images, video content has an inherent charm that draws viewers in, encouraging them to explore it further.

Whether it's a product demo, a behind-the-scenes glimpse, or a captivating brand story, video creates a richer and more memorable experience, leaving a lasting impression on the audience. 

When crafting your email campaigns, consider strategically placing video content to align with your marketing objectives. For instance, introducing your brand or product through a compelling video can leave a lasting impact on new subscribers or potential customers.

Similarly, including video testimonials or success stories can build trust and credibility, encouraging prospects to take the next step in their customer journey. 

To maximize the effectiveness of video content in email campaigns, keep the following best practices in mind: 



Keep it Concise

Attention spans are limited, so ensure your video content delivers its message succinctly and effectively.



Use Eye-catching Thumbnails

Optimize your video's thumbnail image to entice recipients to click and watch.



Craft a Compelling Subject Line

Your email's subject line should highlight the video's value, creating curiosity and encouraging opens.



Include a Clear Call-to-Action 

Guide viewers on the desired action after watching the video, whether visiting your website, purchasing, or subscribing to your channel.



Mobile Responsiveness

With many emails being opened on mobile devices, ensure your video content is accessible and optimized for mobile viewing.

By thoughtfully integrating video content into your email campaigns, you can revolutionize your marketing efforts, fostering deeper connections with your audience and achieving unprecedented click-through rates.

5. Landing Pages For Your Campaign Or Website 



Buyers are more self-reliant than ever, with approximately 70% of the buying process completed before engaging with sales. Integrating videos into guided product tours on your website is essential to keep pace with this trend and create a compelling online presence. These videos serve as persuasive tools, enabling you to forge a more human connection with potential customers.

When visitors land on your website, captivating them is crucial to drive conversions. Videos embedded on your site hold incredible power, potentially boosting conversions by an astounding 80%. This data highlights the immense impact of well-crafted video content on engaging and converting website visitors.

Beyond the benefits of conversions, Google recognizes the value of video content on landing pages. When visitors click and engage with a video, their time on the page increases. 

This extended engagement signals to search engines that your content is valuable and attracts interested viewers. Consequently, Google rewards such pages by making them more likely to appear in search results.

6. Engage with Online Communities 



Online forums, groups, and communities are thriving hubs of discussion, knowledge-sharing, and camaraderie. As a video marketer, immersing yourself in these digital gatherings can be a powerful way to forge authentic connections with your target audience.

Imagine being a part of a niche community dedicated to photography enthusiasts if your video revolves around stunning visual content. Rather than bombarding the district with blatant self-promotion, become an active contributor, offering valuable insights and advice on various photography topics. Share tips on composition, lighting, and editing techniques, earning the respect and trust of fellow community members.

Suppose someone posts a question about improving video quality within the community. In this scenario, you can subtly share your video, offering it as a valuable resource to guide them toward better videography practices. 

By focusing on genuine engagement and providing value, you organically introduce your video into the conversation, gaining interest from those seeking relevant content. 

A key principle to uphold in online communities is to avoid spammy self-promotion at all costs. Instead, adopt a mindset of building relationships and contributing to the community's growth. Please respect the rules and norms of each society, as members are quick to recognize those who genuinely participate versus those who merely seek to promote their interests.

By exemplifying a sense of authenticity and becoming an integral part of the community, you position yourself and your video content as valuable assets people willingly seek. 

This organic approach generates interest and curiosity about your work, leading community members to explore your video content and potentially become avid supporters and subscribers.

Additional Locations to Share



In the quest to amplify your video's reach and engage a broader audience, several additional strategic locations are beyond the usual suspects. By exploring these untapped opportunities, you can maximize the impact of your video content and create a ripple effect of viewership.

Sales Assets: Unleash the Potential

Beyond initial distribution, incorporating relevant video content into your sales assets can be a game-changer. Whether it's product demos, customer testimonials, or explainer videos, arming your sales team with compelling videos empowers them to make a more persuasive pitch.



On Your Blog: Uniting Text and Video

Your blog is a powerful platform for reinforcing your video's message and expanding its discoverability. Craft a well-written blog post alongside your embedded video that transcribes key phrases and insights from the video. 

This text-based content ensures search engines index the blog, effectively boosting your video's search visibility.

Combining video and accompanying text creates a comprehensive resource for your audience, catering to diverse preferences and enhancing overall engagement.

Press Releases: News-Worthy Stories 

Press releases present an opportune moment to leverage video content for storytelling. You can make your press releases more captivating and impactful by incorporating videos that showcase groundbreaking product launches, major achievements, or company milestones. 

Videos elevate the news from mere text to a visually compelling narrative, drawing the attention of journalists and readers alike.

Partner Blogs: A Synergistic Exchange

Collaborating with industry partners to feature your video content on their blogs opens up new avenues for exposure. Reach out to your partners and propose mutually beneficial collaborations where they showcase your videos in exchange for related content on your platforms.

This partnership broadens the reach of your video to a fresh audience and fortifies your connection with industry peers. 

Embracing these additional sharing locations enriches your video marketing strategy and unlocks the potential to captivate audiences across diverse channels.



Several channels; many opportunities!



As you venture into promoting your video assets, remember that the key to success lies in leveraging various distribution channels. By embracing a comprehensive distribution strategy, you unlock the potential for maximum ROI from your video content. 

Keep this blog close, as it serves as a handy checklist to ensure your content reaches its widest possible audience. From social media platforms to partner collaborations, there are several channels and countless opportunities to captivate and engage viewers. 

So, seize every chance to share your videos, and let your content shine on the grand stage of the digital world!