What are Burned-in Subtitles, and how do they work? 

Burned-in subtitles, called "open captions," are permanently added to a movie. Burned-in subtitles are always visible and can't get turned off. It is different from regularly closed captions, which can get turned on or off by the viewer. 

The subtitles get encoded straight into the video file, which is what "burned-in" means. It means the subtitles are built into the movie and can't get removed. It is not the same as closed captions, which are separate files. 

Burned-in subtitles can be helpful when regularly closed captions aren't a good option. For example, Instagram, TikTok, and Snapchat do not allow closed captions. It means that the only way to add captions to videos on these platforms is to burn them in. 

Why do people prefer burned-in subtitles? 



Some people who sell videos prefer burned-in subtitles. It is because they give them complete control over how the text looks. When subtitles are burned-in, the producer can choose the text's style, size, colour, and placement. It makes sure it is easy to read and looks good. It is essential for videos with detailed images or quick cuts. It is where standard closed captions may be hard to read. 

Burned-in subtitles are a good choice for marketers who want to ensure their videos. They are easy to understand and engaging. They give you complete control over how the text looks. Since the subtitles are permanently built into the videos, the viewer can always see them. Marketers can make their videos more engaging by burning subtitles into their videos. It makes it easy to understand, which makes them better for marketing. 

The Benefits of Burned-In Subtitles in Video Marketing 



Why Burned-In Subtitles are Crucial for Engaging and Accessible Video Content 

Video marketing has become an essential tool for companies. It is an excellent tool for brands that want to reach and engage their audience. There are more than 466 million deaf or hard-of-hearing people in the world. Many people watch videos on platforms that don't allow closed captions. Adding subtitles to videos, therefore,  is no longer a choice but a must. Burned-in subtitles are a good choice. 

Accessibility 

The benefit of burned-in subtitles in a marketing video is they make it easier for people who are deaf to watch the video. The video material is available to a broader audience with subtitles burned in. It ensures everyone can watch and interact with it. People can learn a new language or watch videos in busy places. For example, public transportation can also benefit from burned-in subtitles. 

Engagement 

The second advantage of burned-in subtitles is that they make people more interested. People like movies with subtitles because it helps them understand what's happening. It makes the video more exciting and easy to remember. Studies have shown that videos with subtitles get 40% more views. 80% more people finish watching them than videos without subtitles. Putting subtitles burned into the video enables marketers to get people more interested. It also enables the customers to keep watching until the end. 

Increased Social Media Reach 

The third benefit of burned-in subtitles is that they help you reach more people on social media. Closed comments don't work on social media sites like Instagram, TikTok, and Snapchat. It makes it hard for people who are deaf or hard of hearing to use these sites. Video marketers can make content available to a broader by putting subtitles into the video. It includes people who use social media as their primary source of information. 

Full Control over How Text Looks 

The fourth advantage of burned-in subtitles is that you have full power over the text's appearance. Video marketers can choose the text's style, size, colour, and placement to make it easy to read. It is essential for videos with detailed images. It also helps to make quick cuts where standard closed captions might be hard to read. Video marketers can ensure that their subtitles match the style and look of their brand. It is because they have complete control over how the text looks. 

Video makers who want to exciting videos that are easy to understand use burned-in subtitles. Burned-in words make the text more accessible, engaging, and shareable on social media. They also give you complete control over how the text looks. More and more people are watching videos on their phones and social media sites. Having burned-in subtitles is no longer a choice but a must for effective video marketing. 

How to add burned-in subtitles to a video 

Steps to add burned-in subtitles using video editing software 

Adding subtitles burned into a video is a relatively straightforward process that can get done with software for editing videos. Here's a complete list of what needs to get done: 



1. Choose the software you'll use to edit your video 

The first step is to choose the software you'll use to put subtitles into your video. There are many choices, but Adobe Premiere Pro, Final Cut Pro, and DaVinci Resolve are some of the most famous. 



2. Create a new project 

Once you've picked your video editing software, create a new project and add your video to the timeline. 



3. Make a new text layer: 

 Make a new text layer and add the text for your subtitles. Depending on your software, you may need to add a new text layer or captions to your movie. Make sure you choose a style and size that can get read easily. 



4. Adjust the Placement of the Text 

 Put the text where it doesn't get in the way of anything significant in the video. It could mean moving the text layer around the screen or changing the size or placement of the text. You can also use motion graphics to show the subtitles in a way that doesn't get in the way of the video. 



5. Change the length 

Change the length of each text so that it shows up on the screen for the right amount of time. It will depend on how long the words are and how fast the movie moves. 

Once you've added all your burned-in subtitles, you can export the movie in the format you want. Depending on your intended usage, this may entail selecting a file type, resolution, and compression settings. 

Best practices for creating legible and visually appealing burned-in subtitles: 

It's essential to follow some best practices when making burned-in labels. Here are a few things to remember: 



Choose a font that is easy to read 

Choose a font that is easy to read, even small. Don't use fancy or stylized styles because they may be hard to read. 



Use a colour that stands out from the background. 

Choose a colour for your text that stands out from the background. It will make it easy to see and read the subtitles. 

Think about where it is 

Place the subtitles so they don't get in the way of anything significant in the movie. Don't put subtitles on top of things that are moving or essential words on the screen.



Keep it short 

Your subs should be short and to the point. If the subtitles are too long or complicated, they can be hard to read. They also take away from the general experience of watching the movie. 



Use the Right Timing 

Make sure that the subtitles get shown for the right amount of time. When subtitles come on too quickly or stay on for too long, they can be distracting and annoying. 



Add context 

Add speaker names or sound effects to your subtitles to give them more meaning. It can help make the movie more enjoyable and easier to find. 



Readability test 

Ensure your subtitles are easy to read. You can do this by reading them on different devices and screens. It could mean changing the font size or colour to make it easier to read in different situations. 



Tips to avoid interfering with the visuals of the video 

Choose a place that doesn't get in the way 

Consider putting the subtitles in a place that doesn't get in the way. It makes sure it doesn't cover up essential parts of the video. For example, putting subtitles at the bottom of the screen can keep them from getting in the way of important information. 



Use transparency 

Some software for changing videos lets you change how transparent the subtitles are. It can help make them less distracting. Try different levels of transparency to find the right mix between being able to read it and being able to see it. 



Don't put Subtitles Over Things That are Moving. 

Putting subtitles over fast-moving objects or scenes can be distracting. It makes it hard for the watcher to follow what's happening on the screen. Think about changing where the subtitles are or using a different type of subtitles during these scenes. 



Keep the Subtitles Easy to Read 

Don't use complicated or fancy caption styles that might be hard to read. Keep the writing simple and easy to read to avoid taking away from the pictures. 



Change the Font Size 

Depending on the screen size, you may need to change the font size of the subtitles. It ensures they can get read without being too distracting. Check out the movie on various devices and screens for the best font size. 



Impact of Burned-in Subtitles on video marketing solutions 

Burned-in subtitles have a significant effect on video marketing options. Here are a few ways they can improve their video marketing: 



Accessibility: 

Burned-in Subtitles make it easier for people who are deaf or hard of hearing to watch it. The watcher doesn't have to turn on closed captions by putting the subtitles into the video. It ensures the subtitles are always available, and you can see it on any computer. They can display even ones that don't support standard closed captions. 



Engagement 

Adding subtitles to videos can make them more attractive to a bigger audience, making people watch them more. With burned-in subtitles, viewers don't have to turn on the subtitles themselves, which makes it easier for them to follow along. It can lead to longer watch times, more shares, and a more engaged audience. 



Better SEO:  

Subtitles burned into a movie can help improve its search engine optimization (SEO). Search engines like Google can't index audio material, but they can index the text in the subtitles. When you add burned-in subtitles to a video, you add the text to the video's information. It makes it easier for search engines to understand what the video is about and rank it in search results. 

Chances to build a brand: 

Burned-in subtitles can be changed to include names, fonts, and colours that match a brand. It can help strengthen the brand's character and make recognition easier. Also, you can use the subtitles to add information about the company or product in the video, which makes it a better marketing tool. 

Burned-in subtitles are helpful for social media platforms like Instagram, TikTok, and Snapchat. It is because they do not allow standard closed captions. With the rise of video content on social media platforms, marketers must ensure their content works well on these sites. Videos on these sites can be easier to find and more interesting if they have burned-in subtitles. 

Conclusion 

Burned-in subtitles are a powerful tool for video marketing, offering benefits like increased accessibility, engagement, SEO, and branding opportunities. By following best practices for making subtitles that are easy to read and look good, marketers can make videos that are effective, interesting, and get results. Subtitles burned into videos are now a must for social media, which can increase interest and make videos easier to understand. They are a great addition to any video marketing plan, and marketers should think about putting them in their videos to make them more powerful and reach more people. Overall, burned-in subtitles have a lot of benefits for marketing videos and can help make them more effective and successful.