What are promo videos?
A promotional video or promo video is film footage used by a business to promote, highlight, advertise, or showcase something that has to do with its brand, product, or services. It could be an ad, a sale, an event, or a marketing initiative.
The tone of a promo video is very similar to a teaser video where you use some tricks to grab your viewers’ attention and make them want to learn more.
A promo video is used to announce that you have an event or sale coming up. It is also used to promote your brand so that viewers will become more familiar with it.
So, to answer the question,
what is a promotional video and why are they used
, a promo video helps get the word out about your business. No matter what you use a promo for, the goal is to draw anyone who sees the video to find out more about your business.
If you are a business owner you should invest in promo videos
A promo video on your landing page can boost the conversion rate of turning visitors into consumers. It has also been found that good promo videos posted on social media are more likely to be shared compared to infographics.
So, if you are a business owner, you should learn how to make a promotional video. Creating promo videos may just be the marketing move you need to boost your sales and brand awareness.
If you are wondering what is a promo video, how can you use it for your business, and how to do promos, read on to get the answers!
Why should your business use a promo video?
Here are some of the common reasons companies and businesses do a promo video:
Brand recognition
Video is a suitable medium if you are aiming for brand awareness. Take note that brand awareness is not just about people recognizing your log and name. It is also about creating a relationship with your target market and making them feel positive emotions about your brand. A
brand promo video
can do a good job of helping people be more familiar with your business.
Increase traffic
Did you know that websites with videos get more than twice as many visitors than those who do not? A video is actually a useful tool for generating more traffic for your website. Plus, you get to reduce your website’s bounce rate since a video lets visitors stay on your website longer.
Increase sales
A good promo video can help drive sales and increase your revenue. A promo video allows viewers a closer look at the product and gets to see it in action. It is more likely to convert a viewer from a visitor to a consumer.
Social media and search engines prioritize multimedia content since videos are equivalent to a high engagement rate. Posting promo videos on your website can significantly improve your SEO ranking.
Engage with customers
As a business, you have to establish a relationship with your customers. This is why you have to make customer engagement a priority, as well.
The customer experience is not just about the sales journey-it is also about them being heard, giving answers to their questions, and providing solutions to their problems.
You need to interact with your customers and make them feel that they are gaining something when engaging with you. If you execute this well, you will have no problem building customer loyalty and brand recognition.
Educate customers
Did you know that a person can retain 90% of a video message than a text post? Video is the best way to educate your customers on how to use new products, your services and even get to know your business.
When can your business use a promo video?
Introduce your business to the community
If you are a new business, you can attract customers to your business and have new visitors to your website by piquing their interest with a useful promo video.
Engage with customers
A promo video can still be used for those who already know your business. It can be used to draw these customers back to make more purchases. This is one great way to engage and create recurring customers. You can also give them the chance to be on your promo video by doing testimonials if you want to.
Brand recognition
A promo video is an excellent way to call attention to your business or brand and build awareness. It can offer an insight into the culture within your company. You can also use it to celebrate milestones or achievements that your company got. Another way to use promo videos for brand recognition is to greet customers during holidays like Christmas, Valentine’s, or Easter.
Launch a new product or service
You can use a product promo video to showcase a new service or product from your company. This can be an advertisement or a teaser of new things to come.
Gather a crowd
Suppose your business is organizing an event soon. In that case, you can use a promo video to promote the event and garner more attendees. If you need to know a tip on
how to make a promotional video for an event
, you can use footage from past events to show how fun and successful your events are.
Event promo video examples
often highlight how much people are having fun during their past events–it could stir feelings of nostalgia for those who attended and it could also cause people to be curious.
How to create a good promo video?
If you are wondering
how to make a promotional video for your company
, here is the usual process that you have to go through:
Identify your target audience
The first step on
how to make a promo video
is to identify your target audience. As a business owner, you should have a clear idea as to what your target market is.
Your target market or target audience is the group of people most likely to benefit from using your products or services.
This group shares several demographics and psychographics. Demographic details include age, gender, location, education level, occupation, income level, marital or family status, and ethnic background. Psychographic details have values, personalities, attitudes, hobbies, interests, and lifestyles.
Knowing your target audience’s demographic and psychographic factors will give you a clearer idea of reaching them and providing them with a message that they can relate to. This is one step to creating the
perfect promo
that will definitely get some results.
Create your concept
You have to think of the best concept to visualize what you are promoting.
Is there a holiday coming? Maybe you want to incorporate that into your promo video. Or, if you want a video that you can use any time of the year, you can choose a playful concept that will stay relevant and interesting no matter what month you launch your promo video in.
Check out
promotional video examples
online and find which concepts would work for your business or product.
Write a script
A good promo should come with a good script too. Try to get all the details in the script. You can start with an outline or summary first then slowly give more information.
Details that should be on the script include:
Scenes
- identifying the scenes will determine the number of shoot locations you need.
Characters - identifying your characters early on will help determine how many actors you need to hire.
Voice-over - Will your promo video be needing voice-over? Then this would mean you need to hire a voice actor too.
Product placement - How will the product be introduced, and how many times will it appear? Product placement is important when it comes to how to create a promotional video for your product.
Props - Determining the props you need for the promo video will give you and your crew time to gather them before you start shooting.
Characters - identifying your characters early on will help determine how many actors you need to hire.
Voice-over - Will your promo video be needing voice-over? Then this would mean you need to hire a voice actor too.
Product placement - How will the product be introduced, and how many times will it appear? Product placement is important when it comes to how to create a promotional video for your product.
Props - Determining the props you need for the promo video will give you and your crew time to gather them before you start shooting.
Write as many details as you can on the script so all the pieces can easily fit together once it’s time to start producing the
videos de promos.
When you write your script, make sure you use conversational English. This ensures that your promo video will be easy to understand and will make it more relatable. Use short sentences and do visuals to support the message that you want to convey.
Decide on the duration
Your promo video can be as long as a minute and a half, but your promo video does not have to be long. You can have a promo video for as long as 30 seconds. This is short enough to give out a straight forward message.
The duration of your promo video will also affect your budget. The longer the video, the more expensive it would be. Creating a
short promo video
also means that you do not have to worry about thinking of long storylines.
Do a storyboard
A storyboard can help you map out your vision in advance. You can use visual aids like title cards and graphics to picture out what should a promotional video include . The more time you have to plan ahead, the easier it will be when it is time to shoot the film.
This is when you work with a visual artist to help bring your
promo video ideas
to life based on the script you wrote. The type of artist you will need to hire will depend on what medium you want to use. For example, if it is an animated video ad, you will be working with an illustrator or animator.
This step is crucial because it gives you a good idea of what you could expect from the video. This way, you can make some adjustments if needed before doing the final shoot.
Produce the video
Once you have your script and storyboard, you can start working on the production. Make the necessary booking and hiring you need to produce your film. Start sorting out the schedule and deadlines for your shoot.
Edit your video
Once you are done filming your
promo video
, it is time for you to work on the post-production phase. Make sure that your video and audio are synced well.
Promo video price and budget
If you have a tight budget, you can make a promo video yourself as long as you are good at filming and editing videos. Most smartphones are capable of shooting great videos these days.
But if you want to produce a high-quality
small business promo video
or you have no idea
how to do a promo video
by yourself, you might want to consider
hiring a video production company and let the professionals help you.
Working with professionals means you get less stress too since you are working with people who know
how to shoot a promotional video
. Their experience means they can make an
amazing promo video
for you.
When you hire a
video production company, try to ask for
business promotional video examples
that they have done in the past. Reviewing their
promotional video sample
will allow you to assess the quality of their work.
There are a lot of budget-friendly video promotion video packages these days that offer a wide variety of services. You might find a package that just fits your budget.
Where to post your promo video?
Website
The first place you should post your promo video is your website. Your website is your headquarters online. Everything that you post should be found there too.
Paid ads
If you have the budget, why not invest in paid ads? This will make sure that your promo video will be seen by your target audience. If you are searching
how to make a promo video for an event
and is targeting a local community, you should also consider buying a
promotional spot
on local TV stations.
Social media
The reach of social media platforms is limitless, and you should use that to your advantage. Make sure to post your promo video on all your social media accounts. The top social media platforms you should be active in are Facebook, Instagram, Twitter, and YouTube.
You can attach your promo video in your newsletters and do an e-mail blasts to your subscribers.
Tips in making a good promo video
Do a catchy teaser
You need to make sure that your promo videos are valuable to your audience-whether it is to teach, inform, or entertain.
Remember that the goal of making a promo video is to grab attention and to highlight an event you are having or a promotion campaign you are doing. Do not dive right away into your product and services-this is not a straight sell commercial. To ensure that you are doing a good teaser, make catchy lines, or use catchy tunes.
Focus on the details
When you are promoting an event, your promo video must be focused on the important details. Make sure your promo video focuses on the what, when, why, where, and how. Do not cram in other information that may not be relevant to your goal. This will only dilute your promo video’s message and lead to a poor viewing experience for your audience.
Use good graphics
Graphics can help grab the viewer’s attention and make them focus on your message. This visual call to action for a sale or discount could be the one thing that could make them remember your event.
Do multiple versions
Promo videos are usually shorter than an ordinary ad. You can afford to do a couple of versions. The advantage of doing multiple versions is that you do not have to keep sharing the same content on your social media feed.
Also, producing multiple versions is useful if you are creating promo videos with multiple goals. The more goals you cram into a video, the more complicated the script will be. It will only confuse your audience.
Your promo video should focus on one particular topic. Keep it short, informational, and entertaining. This way, you do not overwhelm the viewer.
Always include a call to action
Your promo video will only be useful if you give your viewers a call to action at the end of it. It could be to follow you on your social media pages, go to your website, making a purchase, or to let them mark their calendars for your event. However, you should not be pushy-this could turn off your viewers. Make your call to action a professional and friendly one-and make sure it is easy to do.
Make a mobile-friendly version of your promo video
The majority of people online are accessing the Internet through their smartphones. Therefore, you should also make a mobile-friendly version of your promo video. So, if your promo video has subtitles or text in it, you have to make sure that they are large enough to still be visible on a smaller screen. Another way to make sure that your video is mobile-friendly is to make the video file not too large because this can cause slow loading. If possible, try to make a video that is still understandable when they are played on mute.
Cross-promote your video
You should give your video maximum exposure by doing some cross-promotion. When you post your promo video, optimize the title and description. Use relevant hashtags and keywords for more exposure. Make sure you place an attention-grabbing caption too. Keep your promo video’s embed code so that you can easily embed it in your e-mail and blog posts.
Last thoughts about promo videos
There is no doubt how video is turning out to be the king of content in this digital era. It is the most dominating way to generate online traffic for your website and social pages.
The amount of videos being posted on a day to day basis is a lot. If you want to remain relevant in the digital era, you need to continually produce authentic and high-quality promo videos.
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