When a customer is researching a new product they are interested in, they usually look for a video that explains how the product is used.

Because of this, explainer videos are turning out to be one of the best marketing tactics that you can do online. They are reliable enough to explain and simplify your product for prospective consumers while at the same time acting as a low-key ad.

What is an explainer video?

Before we get to the list of benefits, let us define explainer video for those who are still unfamiliar with this marketing tactic.

An explainer video is a type of video marketing tactic used to efficiently and compellingly highlight a product or service. For a simpler explainer video definition, explainer videos are used to explain a service, product, or concept straightforwardly.

Most businesses post explainer videos on their website’s landing pages, product pages or feature them on the FAQ pages. They can also be used as an advertisement at the same time.

Now that you know the explainer definition, let us proceed to the key elements involved in producing a good explainer video.

What makes a good explainer video?

Targeted

A good explainer video must be able to match the tone and style of your brand. A corporate explainer video can be useful in establishing this for brand recognition purposes as well.

Aside from being a business explainer video, it should also be very relatable to your target market. For instance, if your target market are teenagers, you do not want to do a serious or formal explainer video.

Clear call to action

A good explainer video must have a clear call to action (CTA). Your CTA is what you want the viewer todo after they watch the video.

Your CTA could be purchasing the product, subscribing to your newsletter, or visiting your website.

Offers a solution

A good explainer video must be able to solve a specific problem. This raises its value because you give the viewer a solution that involves using your product or services.

Short length

Consumers these days have a short attention span, so your explainer video should be short enough to have all the information you want to pass on. The explainer video should also not be long enough to give them a chance to stop watching your video.

The best durations for a compelling explainer video are between a minute or two.

High quality

The quality of your content and production can make or break your explainer video. If you want an explainer video that works, you should be able to produce a high-quality one.

Types of explainer videos

There are different types of explainer videos to choose from. Here are some of the most common.

Animated explainer video

This is the most popular explainer video that you can find online. It has a strong visual nature, and it is easy to produce.

The advantage of doing animated explainer videos is that you can edit them easily. This gives you a lot of room to update the video or make adjustments without spending another full-time production cost.

An animated explanatory video can come in different ranges and styles:

• Infographics – uses graphs, charts, and iconography to explain the key features of your product or service.

• Character-driven – uses cartoon characters to explain how your product or service can solve a particular problem or tell the story of how your business began.
  

• Motion graphic – makes use of 3d animation to relay the message to your audience.
  

• Chalkboard – makes use of a chalkboard or whiteboard to explain something, just like a teacher would do in school.
  

• Product simulation – makes use of video footage of your product or service being used.
  

Live-action explainer video

This type of explainer video is a non-animated video that uses people and objects to explain your product or service. They are best for businesses that sell a people-oriented service like a coffee shop or spa.

Why you need an explainer video?

Producing explainer videos for your business have a lot of benefits. Here are just some of them:

Calls for attention

Simplifies your product

Highlights the benefits of your product/service

Increases website visitors

Web traffic is an essential factor when it comes to your website’s SEO ranking. You can boost your stats by posting explainer videos on your website.

Longer website stay

Improves SEO ranking

Message retention

Shareable content

Cost-effective

Small businesses can afford to produce explainer videos, and you can even make one yourself. If you doubt your capacity to make one, you can always hire a freelance animator, video editor, or work with a video production company.

Your business can benefit from explainer videos

Video content is undoubtedly the most valuable type of content today. You are missing out on a huge opportunity if you are not using this to your advantage!

People who do research on the products they plan to buy often turn to video formats. A video-based marketing campaign is the best marketing tactic that you should use in this digital era!

There are many video marketing techniques that you can do to improve your business, and doing explainer videos is one of the best ways for you to reach your goals.

Now that you know the explainer meaning, the key elements, the types of explainer videos, and the benefits of doing one, it is time for you to start making them!