We Love These 13 Mute Videos—Here's Why

Have you ever found yourself in an awkward office situation, eagerly clicking on a Facebook video, only to be greeted by an unexpectedly blaring sound that startles you and your unsuspecting colleagues? Oh, the embarrassment! 


Thankfully, users like you have made their voices heard, urging platforms to cater to their video streaming preferences. And the response has been fantastic! Now, with ingenious features that allow for silent consumption, watching videos has become a seamless and enjoyable experience. 


As content marketers, it's our turn to crack the code and create captivating videos that captivate our audiences, even without relying on sound. And here's the exciting part – we've curated a collection of the best videos the internet offers, each one capable of leaving a lasting impression, all without the need for headphones. 


So, why are these mute videos gaining so much traction? Let's delve into why they make them a must-watch for everyone, inspiring you to craft your remarkable video content strategy! 


Roundup of 13 Videos That Can Be Viewed Without Sound 

1. Business Insider Industry news clip 

One Facebook video from Business Insider has taken the internet by storm, captivating almost 3 million viewers and leaving them hungry for more. The secret behind its astounding success is cleverly using a psychological phenomenon known as the "curiosity gap." 


This powerful concept exploits our desire to uncover information we don't yet know, instantly sparking intrigue and propelling viewers to click and delve deeper into the content. 


Enticing words, such as "hidden messages," are central to the video's allure, which act as irresistible bait, beckoning viewers to unveil the mysteries concealed within. As the absence of sound is a key feature of this video, employing such curiosity-triggering language becomes paramount in maintaining engagement. 


Beyond the captivating language, the video's visual appeal is pivotal in its popularity. The subject matter must be effortlessly visualized when communicating without sound to minimize reliance on captions. Business Insider nails this aspect by ensuring their topic is highly visual, allowing viewers to absorb the essence of the story without relying heavily on written explanations. 


To achieve this visual allure, the video strategically incorporates numerical data, animations, and captivating images that tell the story in a compelling and immersive manner. Viewers are transported into the narrative through a stunning array of visuals, ensuring the lack of sound never dampens their enthusiasm. 


The success of this video serves as a guiding light for content creators seeking to make an impact without uttering a word. By harnessing the power of the curiosity gap and prioritizing visually stimulating content, they can craft captivating videos that resonate with their audience profoundly. 

Business Insider's accomplishment in this realm underscores the importance of innovation and experimentation in video content. It's not just about telling a story; it's about creating an experience transcending conventional communication's confines. 


As content creators, let us take inspiration from Business Insider's brilliant execution and embark on crafting videos that transcend language boundaries. Through a masterful blend of captivating language, visual storytelling, and strategic use of multimedia elements, we, too, can leave our audiences spellbound and yearning for more. 


2. The Dodo animal stories 

The Dodo, a renowned platform that shares heartwarming animal stories, has masterfully tapped into the world of soundless videos, captivating audiences with adorable and endearing animal stars. Within their enchanting content lies a strategic marketing approach, leveraging the universal appeal of animals to evoke positive emotions within viewers. 


This ingenious tactic has proved to be a powerful marketing tool, drawing audiences in with the allure of cuteness and fostering a profound sense of joy and connection. 

The secret to The Dodo's success lies in their ability to choose subjects that incite strong emotions. Whether it's heartwarming moments of animals enjoying belly rubs or sporting adorable jackets, their video content consistently sparks a sense of awe and delight. By highlighting unexpected and charming aspects of animals, The Dodo skillfully compels viewers to click and explore without even relying on sound. 


This element of surprise and novelty is a driving force behind their videos' appeal. The clever juxtaposition of familiar animals engaging in unique and captivating behaviours entices viewers to discover more, making the lack of sound inconsequential compared to the enchanting visuals. 


When crafting soundless videos, creators can take a page from The Dodo's playbook by emphasizing their content's star attraction. Whether it's a captivating animation or an irresistibly adorable piglet, the key lies in evoking an emotional response that resonates deeply with the audience. Such emotional connections are what keep viewers enthralled and coming back for more. 

 

The Dodo's approach demonstrates that successful soundless videos are not merely silent versions of traditional content but an art form that demands thoughtful consideration of subject matter and presentation. The Dodo has discovered the alchemy of video creation that delights viewers and drives engagement 

 by showcasing animals in their most endearing and delightful moments. 


As creators, we can learn from The Dodo's outstanding achievements and venture into soundless videos with a renewed sense of purpose. 


3. Vox Timed explanation videos. 

Vox, a trailblazer in video content creation, has carved a niche in delivering in-depth explainers of intricate news topics through its captivating social media channels. 


Among their remarkable creations is a soundless video that demystifies the infamous Deflategate scandal, which held the pro football world in its grip for over a year. Vox deftly navigates the story's complexity in less than two minutes, employing a seamless blend of bold captions, animations, and clever humor. 


The key to Vox's success lies in its ability to communicate with utmost clarity and brevity, capturing the essence of the Deflategate saga with remarkable precision. By skillfully employing bold captions, they unravel the intricacies of the story, presenting the more convoluted aspects in a visually engaging format that resonates with the audience. 


To paint a vivid picture of the events, Vox utilizes a combination of photographs and animated graphics, transporting viewers to the heart of the narrative. Through these captivating visuals, the video introduces the key players, the setting, and the scandal's significance, all without uttering a single word. 


Adding a touch of flair, Vox incorporates emojis and interactive highlighting, infusing the video with humor that evokes a genuine response from the audience. This clever strategy entertains and encourages viewers to share the video, spreading the intrigue far and wide. 


The brilliance of Vox's soundless explainer lies in its ability to make complex topics accessible and enjoyable. By thoughtfully curating multimedia elements, they have mastered visual storytelling, enlightening and entertaining their audience. 


As creators, we can learn valuable lessons from Vox's approach to crafting soundless content. By prioritizing clarity and embracing visual storytelling, we can breathe life into intricate subjects and create engaging experiences for our viewers. 


The power of concise communication, the allure of captivating visuals, and the magic of humor await us as we embark on our journey of unravelling the complex in the most delightful and shareable manner. 


4. 5-Minutes Crafts - Transforming old stuff to toys 

At the heart of the 5-Minute Crafts phenomenon lies a self-explanatory Facebook page that has become synonymous with easy craft explainer videos, ingeniously utilizing everyday household items. Their soundless video approach has struck gold by emphasizing simplicity and efficiency, enticing viewers with the promise of quick and effortless creations. 


With a name like "5-Minute Crafts," the page's identity is clear from the get-go, signalling viewers that they're in for speedy and straightforward tutorials. Moreover, their video titles further tantalize by suggesting that viewers can transform items they already possess into playful toys. 


This focus on time and cost savings instantly hooks the audience, encouraging them to stay and watch the entire video. 

What sets 5-Minute Crafts apart is their strategic use of the fast-action filming style, a technique that stands out and complements their promise of quick and easy crafting. This style ensures that every second is utilized effectively, capturing the attention of busy news feeds, where vying for audience engagement is a constant battle. 


As creators, we can draw inspiration from 5-Minute Crafts' ingenious approach to soundless DIY videos. By tapping into the allure of simplicity and practicality, we can create content that resonates with viewers seeking instant gratification and inspiration. 


With a thoughtful blend of captivating visuals and a clear value proposition, we can leave our audience eager to embark on their crafting adventures. 


5. BuzzFeed 

BuzzFeed, a powerhouse in video content creation, has amassed a substantial following with their diverse topics. Among their popular creations, one video stands out, garnering nearly 2 million views for its masterful execution. 


The key to its success lies in the effective use of humor, a potent tool in advertising that incites positive reactions and drives remarkable engagement. 


The magic of this video lies in its ability to evoke laughter without uttering a single word. Humour, a universal language, transcends the need for sound, captivating audiences worldwide. To achieve this, BuzzFeed crafts highly visual content, leveraging Snapchat photos and videos, which are inherently geared towards delivering punchy, amusing visuals. 

 

The video's title draws viewers in without relying on sound. The strategic use of the word "best" conveys to the audience that they are about to embark on a delightful journey filled with laughter and inspiration. With this simple yet powerful choice of words, BuzzFeed sets the stage for an emotionally charged experience. 


Moreover, the video's concept is refreshingly straightforward, presenting a slideshow of funny Snapchat captions. This simplicity is key to the video's success as it requires minimal context to understand and enjoy. BuzzFeed ensures that viewers stay captivated throughout the video by focusing on an easily relatable and amusing theme. 


As creators, we can learn from BuzzFeed's ability to harness the power of humour and visual storytelling. By crafting content that elicits positive emotions and employing visually engaging elements, we can leave a lasting impression on our audiences, even without sound. 


Through the clever use of evocative titles and straightforward concepts, we can spark curiosity and entice viewers to indulge in our comedic escapades. 


So let us embrace the allure of laughter and unleash our creative prowess in crafting soundless videos that resonate with viewers across the globe. With BuzzFeed's mastery as our inspiration, we can create video experiences that leave our audiences laughing, sharing, and eagerly awaiting the next wave of mirthful delights. 


6. Refinery29 Lifestyle Videos 

Refinery29, a beacon of creativity, entices audiences with its captivating lifestyle inspiration videos, each a visual masterpiece in its own right. Among their remarkable creations, a hairstyle demonstration video stands out, amassing over 1 million views on Facebook. 


The video's allure lies in its bold and bright colours, a clever choice that instantly grabs attention amid the lighter-coloured social media feeds, such as Facebook News Feed, YouTube homepage, and Twitter. 


One of the secrets to their success is the video's brevity, with over half of the pageviews lasting under 15 seconds. To engage viewers without sound, Refinery29 incorporates visually stunning elements that stand out and spark curiosity. By relying on vibrant colours, they ensure their content pops, leaving an indelible mark on viewers' minds. 


Refinery29's thoughtful inclusion of pro tips further elevates the video's appeal. By sharing insider knowledge to simplify processes, they cultivate a positive feeling among their audience, positioning themselves as a reliable guide on learning and discovery. This added value creates a sense of trust and loyalty, prompting viewers to continue watching, even without sound. 


An ingenious strategy employed by Refinery29 is leveraging celebrity social proof to enhance their video's impact. Mentioning prominent figures like Ariana Grande in the video's title immediately connects with viewers familiar with the celebrity, piquing their interest and encouraging them to explore further. 


As creators, we can draw inspiration from Refinery29's visual brilliance and use of social proof in crafting our soundless videos. By creating eye-catching visuals with vibrant colours and providing valuable insights, we can leave a lasting impression on our audiences. 


Amplifying social proof in the video's title by including well-known figures, intriguing statistics, or powerful superlative words will draw attention and drive engagement


With Refinery29's mastery as our guide, we can create video experiences that shine brightly in the digital landscape, capturing hearts, and captivating minds, one vivid frame at a time! 


7. Tasty Recipe Videos 

Tasty, BuzzFeed's culinary sensation, has perfected the art of sharing delectable recipe videos that transcend the need for sound or extended viewing time. 


Their immense popularity is a testament to their ability to reach a staggering 500 million people per month, with 1.4 billion video views generated in December 2016 alone, an astounding 1.2 billion of which originated from Facebook. So, what makes Tasty's recipe videos so incredibly successful? 


The secret lies in Tasty's keen understanding of its audience's preferences and needs. By filming their videos in hyper-lapse-style, they immediately seize viewers' attention, enticing them to stay and explore the full recipe. This captivating style adds visual appeal and effectively condenses the content, making it easy for viewers to grasp the culinary magic being unveiled quickly. 

Moreover, Tasty's recipe videos act as problem solvers for their audience. By showcasing "Four Ways to Make Anything" in one of their most popular series, they provide diverse options to suit various tastes and preferences. This ingenious approach not only garners tens of millions, and sometimes hundreds of millions, of views but also fosters a strong connection with their audience by catering to their specific interests. 


A key aspect of Tasty's success is its responsiveness to its audience's preferences. They conduct thorough buyer persona research, which informs their video content. By staying attuned to recipe popularity and audience searches, they create videos that cater directly to their viewers' desires, such as vegetable swaps for starches and vegetarian options. 

 

When crafting soundless videos for your brand, take inspiration from Tasty's approach. Begin with in-depth buyer persona research to identify the challenges your audience seeks to overcome, just as Tasty does with easy recipes. Tailor your story to fit the soundless social media landscape, ensuring that your content resonates effortlessly with your viewers. 


Tasty's bold captions supplement their cooking demonstrations, which serve as the star of the show. This dynamic combination delivers essential information quickly and succinctly, empowering viewers to go forth and recreate the delectable dishes themselves. 



In soundless videos, graphics, animations, captions, and demonstrations all convey information efficiently and engagingly. Determine the best combination of these elements to captivate your audience and ensure your brand's message shines vibrantly. 


8. NowThis News 

NowThis News, a prominent social media outlet, has mastered delivering news exclusively through video content, offering a seamless and captivating way to stay informed. Their video news segments are skillfully designed to be just as impactful with or without sound, with captions and visuals working harmoniously to convey the full story to viewers. 


One of NowThis News' remarkable videos showcases their adeptness at employing shock factors to captivate audiences. By revealing the potential impact of a commonly used painkiller like Tylenol on relationships, they create an irresistible urge among viewers to uncover more. 

The absence of sound is no obstacle, as dramatic titles and compelling headlines draw viewers in, and the video's content delivers the information through visuals and captions. 


Understanding the power of negative headlines, NowThis News optimizes its videos to garner more clicks. This keen insight prompts them to choose angles that evoke curiosity, whether it's through humour, anger, or disgust. By skillfully relating subjects to their audience's story, they tap into viewers' emotions, compelling them to click and delve deeper into the content. 


For creators looking to craft soundless videos, NowThis News' approach offers valuable lessons. When presenting news and information, ensure the headline, captions, and video content work together to convey a compelling angle. Whether it's shock, humour, or other powerful emotions, strive to strike a chord with your audience, igniting their curiosity and compelling them to engage. 


9. Tech Insider (Business Insider) 

Tech Insider, the esteemed technology news division of Business Insider, delights audiences with their distinctive science and tech explainer videos thoughtfully designed to captivate viewers with or without sound. 

Their mastery shines through in one of their captivating videos titled "Why mosquitoes bite some people," where cool visuals unravel a complex concept. Through compelling animations, this video draws attention even in the busiest of social media feeds, working hand in hand with the captions to illustrate the story step-by-step. 


What sets Tech Insider's videos apart is their ability to answer common questions that pique curiosity and spark nostalgia. The mere mention of spending summers covered in mosquito bites instantly resonates with viewers, making them eager to learn more. 


By addressing common queries and presenting expert insights, Tech Insider creates a compelling subject that is perfect for soundless video storytelling


Tech Insider's approach offers valuable insights for organizations seeking to craft soundless videos. Using visually striking animations and captions, they effortlessly communicate complex concepts and keep viewers engaged throughout the video. 


As creators, we can take inspiration from their techniques to present our expertise and products in a manner that intrigues and captivates our audience. 


10. Mode lifestyle videos 

Mode, a captivating purveyor of lifestyle videos, weaves intriguing narratives on Facebook and YouTube. Among their most popular creations are the "100 Years of" retrospectives, offering compelling glimpses into the century-long transformations of beloved trends. 


Even without decade-specific background music, these videos remain informative, providing a historical journey through women's workout wear. 


One of Mode's ingenious strategies is its ability to seize timely moments for video sharing. For instance, in early 2016, when countless individuals embraced New Year's resolutions to exercise more, Mode released their soundless video on the history of workout wear. 


This well-timed approach tapped into the collective interest in fitness, compelling social media scrollers to pause, click, and learn more. 


The video's focus on one star as the centrepiece ensures a crystal-clear storyline, even without sound. By strategically featuring a prominent figure, Mode captures viewers' attention and maintains a strong narrative thread that resonates effortlessly. 

 

Mode's minimalist backdrop, a simple yet impactful choice, aligns with Wistia's recommendation to maintain focus on the video subject. This approach reinforces the story's clarity and prevents distractions, enabling viewers to fully immerse themselves in the fashion evolution. 


As creators, we can draw inspiration from Mode's mastery in crafting soundless videos. By selecting clear and focused subjects, we ensure that our stories transcend the need for sound, captivating audiences with visual storytelling alone. 


Additionally, timing our video publications to coincide with holidays or events when people actively seek information on related topics can maximize engagement. 


11. Airbnb Plus Video 

Airbnb, the renowned travel company, unveiled its prestigious 'Airbnb Plus package, an exclusive selection of only the finest homes hosted by individuals with impeccable reviews and a keen eye for detail. 


In their captivating video, viewers are treated to a montage of blissful moments featuring individuals of various ages, showcasing the sheer delight awaiting them in these carefully curated 'plus' travel destinations. 


This ingenious concept creates a compelling soundless video experience, where the visuals alone effortlessly convey the joy and pleasure that awaits travellers. 

A key lesson from this video is the power of visual storytelling. Creators should master the art of painting vivid pictures without uttering a single word, setting their videos' mood and upbeat tone solely through expressive visuals. By doing so, they can effortlessly connect with their audience on a deeper level, capturing their imagination and igniting their wanderlust. 


Including occasional captions enhances the video's storytelling, briefly describing the unfolding moments and complementing the visual narrative. This thoughtful addition ensures that viewers grasp the essence of each scene, even in the absence of sound. 


Another noteworthy aspect of the video is the exceptional videography on display. Each scene is a masterful composition, showcasing only the most exquisite aspects that beautifully showcase Airbnb's premium service. Creators can take a page from this approach, emphasizing the importance of capturing high-quality scenes to elevate the impact of their soundless videos. 


As we venture into soundless video creation, let us draw inspiration from Airbnb's engaging storytelling and visual finesse. By curating a carefully crafted montage of moments that resonate with our audience, we can leave an indelible impression and entice viewers to embark on unforgettable journeys. 


12. Microsoft OneNote Video 

In just 1 minute and 20 seconds, Microsoft presents a brilliant how-to video on OneNote, perfectly crafted to be enjoyed without sound. What sets this video apart is its unwavering focus on a specific feature – adding visuals and videos to your workbook. 


By concentrating on this key aspect, Microsoft ensures that viewers receive a concise and comprehensive tutorial that is easily digestible. 


The video's short length further enhances its suitability for a soundless experience. Within this brief timeframe, Microsoft skillfully imparts valuable knowledge, leaving viewers equipped with a newfound skill that can be readily applied. 


Bold captions take center stage in this video, serving as an indispensable tool for videos designed to be played without sound. These strategically placed, and eye-catching captions guide viewers through each step with clarity and precision. 


Additionally, the video employs an ingenious technique of zooming in on crucial parts of the screen, emphasizing the essential aspects of the process. This masterstroke of visual storytelling keeps viewers intrigued and fully engaged throughout the video. 


As creators, we can draw inspiration from Microsoft's approach to crafting soundless videos. By narrowing our focus to a specific topic and employing bold captions, we can effectively deliver valuable information concisely and visually compellingly. 


Let us take a page from Microsoft's playbook and immerse ourselves in the art of soundless storytelling. Through captivating visuals, bold captions, and strategic emphasis, we can empower our viewers with valuable skills and knowledge. 


13. Shopify How-to video 

Shopify sets a stellar example of how to craft a technical video that can be seamlessly viewed without sound, as showcased in their captivating "How to Start A T-Shirt Business" video. Their approach begins by addressing a common concern among viewers: the fear of delving into technical content without fully understanding the prerequisites. 

 

By transparently stating the essential requirements upfront, Shopify instills confidence in viewers and invites them to proceed easily. 


The video commences by outlining three fundamental elements needed to embark on the T-shirt business journey: just 10 minutes of the viewer's time, a free Shopify account, and a selection of shirt designs for their store. 


This thoughtful strategy informs the audience and empowers them to make an informed decision from the beginning. By providing a clear roadmap, Shopify ensures that viewers can quickly assess if the video aligns with their interests, saving them valuable time. 


As creators, we can learn from Shopify's effective approach when crafting soundless videos, particularly for technical content. By transparently outlining the prerequisites, we instill confidence in our audience and demonstrate that their time and resources will be well-invested. This upfront clarity encourages engagement and motivates viewers to delve deeper into the video's content. 


Let us embrace Shopify's brilliance in crafting soundless how-to videos and embark on our entrepreneurial journey. Through clear and concise communication, we can inspire and empower our audience to pursue their dreams. 


The Making of Silent Screen Content 

In the fast-paced world of social media, marketers face constraints that demand innovative thinking to capture attention. With platforms like Twitter imposing a 140-character limit and Snapchat limiting recordings to 10 seconds, crafting engaging content requires strategic storytelling in a compact space. 


For marketers seeking to stand out in social media, embracing creativity becomes paramount. As popular platforms enforce volume constraints, creating videos that don't require sound emerges as a smart strategy to drive video views and maximize engagement. 


By making these videos "volume-agnostic," they become universally accessible, catering to audiences browsing on desktop computers or during their daily commute. 

Silent screen content is a powerful medium, allowing anyone to comprehend the message without relying on audio. These videos cleverly combine background instrumental music with graphics and captions, delivering information that viewers can effectively "read" even when the sound is muted. This inclusive approach broadens the reach of the content, making it equally captivating for audiences with or without headphones. 


The dominance of mobile devices in social media usage further reinforces the significance of soundless videos. With nearly 80% of social media time spent on mobile devices, creating videos effortlessly consumed with or without sound becomes a strategic move to drive higher engagement. 


Some brands have mastered the art of soundless video creation in the vast sea of social media content. Focusing on delivering powerful visuals and concise messaging, our content will transcend the barriers of sound and language, leaving a lasting impact on viewers worldwide. 

 

To excel in soundless video creation, we must tailor our storytelling to suit the unique characteristics of each platform. On Twitter, where brevity is essential, we can use snappy animations and captivating captions to convey our message succinctly. Embracing the ten-second limit on Snapchat, we seize the opportunity to create tantalizing glimpses, leaving audiences eager to explore further. 


Beyond the technicalities, the key lies in creating content that sparks curiosity and emotion. We forge authentic connections with our audience by weaving narratives that evoke laughter, inspiration, or awe. As we craft these emotive tales, the absence of sound becomes inconsequential, as our visual storytelling captivates the senses and leaves an indelible mark. 


Collaboration between creative minds is another potent tool for success in this realm. By pooling our videography, graphic design, and storytelling expertise, we can co-create mesmerizing silent screen content that transcends boundaries and engages diverse audiences


Throughout our journey, analytics serve as our compass, guiding us toward the best strategies. By analyzing viewers' interactions, we gain valuable insights into what resonates most, allowing us to refine and optimize our future endeavours. 

Let us embrace the challenge of the silent screen, where creativity thrives and innovation blossoms. By mastering the art of soundless video creation, we open doors to new opportunities, reaching audiences far and wide. As we embark on this creative odyssey, we are equipped with the knowledge that our silent screen content holds the power to leave an indelible mark on the social media landscape, captivating hearts and minds, one beautiful frame at a time. 


With boundless creativity as our guide, we journey onward, shaping a world of soundless storytelling that ignites imaginations and sparks conversation, forever changing the face of social media content. 


Your Next Mute Video Might Make It To Our List 

We are left in awe of the endless possibilities ahead as you try to get creative with this strategy. From The Dodo's delightful animal stars to Shopify's informative how-to videos, each video has shown us the power of visual storytelling.

 

We've learned valuable lessons from industry giants like Airbnb, Microsoft, and Tasty, who have mastered the art of soundless videos to engage and inspire audiences worldwide. Bold captions, strategic emphasis, and transparent storytelling are key ingredients in crafting videos that resonate deeply, even without sound. 


As we bid farewell to this blog, we extend an invitation to you, our creative community. Your next mute video could be the next star on our list! Embrace the challenge of silent screen content, infuse your stories with emotion and curiosity, and let your visuals speak volumes. 


With ingenuity and determination, there's no limit to the impact your soundless videos can achieve. The silent screen awaits; we can't wait to see what you bring. Happy creating! 


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